Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Fold7 Introduces the Dynamic Duo of Motoring for GoCompare.Com



RSA's Mat Kirkby shoots new spots featuring "Mick & Mike"

Fold7 Introduces the Dynamic Duo of Motoring for GoCompare.Com

Fold7 has created the latest execution for GoCompare.Com's campaign for the comparison website.

The 30-second TV ad, which breaks on Sunday 6 July, introduces the new characters of Mick and Mike; the Sherlock Holmes and Dr Watson of motoring, who use their expert knowledge and detection skills to help customers get the right deal on their car insurance.

Fold7’s creative shows that works hard to get consumers the right car insurance policy.

Down at the garage in the village of LlandofsavingmoneyandgettingtherightdealgogoGoCompare, we see a customer approach for some assistance with his car. The dynamic duo determines the key details of the customer’s car and his insurance requirements using their expert knowledge and experience.

In a reversal of the usual scenario, where a trip to the garage costs a fortune, Mick and Mike are overjoyed to let the car owner know that they can save him £200 on his car insurance, leaving the driver delighted.

Kevin Hughes, chief marketing officer at, said: “The Llandofsavingmoney adverts reflect our ability to help people find not only a great price, but the policies with the cover levels and features that they really want. Our car insurance comparisons go further, providing consumers with more policy details so they can make an informed decision. Mick and Mike are the personification of our commitment to putting the customers’ needs first.”

Ryan Newey, executive creative director of Fold7, said: “Mick and Mike are a couple of auto specialists and use their knowledge to save consumers money on their insurance. If only all trips to the local garage could be this rewarding.”

Mick and Mike GoCompare


Agency / Creative
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

Categories: Finance, Insurance

RSA Films, Mon, 07 Jul 2014 10:07:10 GMT