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Fold7 Fills in the Gaps with ‘Missing Pieces’ for Checkmyfile

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The UK's most detailed credit report site has appointed Fold7 as its creative partner and launches its latest TV campaign

Fold7 Fills in the Gaps with ‘Missing Pieces’ for Checkmyfile

Fold7 shares its new spot for Checkmyfile, made to illustrate how important the small details - or missing pieces - can be. Directed by Kevin Thomas, ‘Missing Pieces’ illustrates how, as with most things in life, it can be difficult to succeed without all the pieces being in place. Depending on the credit reference agency used, the information seen on a credit report can differ for many reasons and something important - which can make it harder to get credit - can be missed.

Using engaging and entertaining metaphors, the work illustrates how the smallest missing pieces can make a big difference. Unlike other credit report providers, Checkmyfile is the only service that gives access to data from all UK credit reference agencies, not just one.

The 30” execution runs 1st October - 30th November, with media planned and bought by Wake the Bear.

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Client: Checkmyfile

Marketing Director: Richard Catlin

Strategy Manager: Sam Twyford


Agency: Fold7

ECD: Ryan Newey

Creative: Kiran Strickland

Creative: Jo Taylor

Head of Account Management: Sarah Kay

Head of Production: Michelle Hickey


Prod Co: Thomas Thomas Films

Director: Kevin Thomas

Exec Producer: Philippa Thomas

Producer: Trent Simpson

DOP: Bob Pender Hughes

Offline: Scot Crane at The Quarry

Grade & Online: The Mill

Sound: Mike Bovill at 750mph

Genres: Action

Categories: Credit cards, Finance

Fold7, Fri, 09 Oct 2020 09:02:51 GMT