Fold7
Fri, 09 Oct 2020 09:02:51 GMT
Fold7 shares its new spot for Checkmyfile, made to illustrate how important the small details - or missing pieces - can be. Directed by Kevin Thomas, ‘Missing Pieces’ illustrates how, as with most things in life, it can be difficult to succeed without all the pieces being in place. Depending on the credit reference agency used, the information seen on a credit report can differ for many reasons and something important - which can make it harder to get credit - can be missed.
Using engaging and entertaining metaphors, the work illustrates how the smallest missing pieces can make a big difference. Unlike other credit report providers, Checkmyfile is the only service that gives access to data from all UK credit reference agencies, not just one.
The 30” execution runs 1st October - 30th November, with media planned and bought by Wake the Bear.
Client: Checkmyfile
Marketing Director: Richard Catlin
Strategy Manager: Sam Twyford
Agency: Fold7
ECD: Ryan Newey
Creative: Kiran Strickland
Creative: Jo Taylor
Head of Account Management: Sarah Kay
Head of Production: Michelle Hickey
Prod Co: Thomas Thomas Films
Director: Kevin Thomas
Exec Producer: Philippa Thomas
Producer: Trent Simpson
DOP: Bob Pender Hughes
Offline: Scot Crane at The Quarry
Grade & Online: The Mill
Sound: Mike Bovill at 750mph
Genres: Action
Categories: Credit cards, Finance
Fold7, Fri, 09 Oct 2020 09:02:51 GMT