Fold7 Brings ‘One Good Thing’ to Life for Capital One UK

Today, following the initial August launch of its new ‘One’ visual hero and ‘One Good Thing’ platform, Capital One UK has launched its new and innovative OOH campaign, and 60-second TV spot. Devised by creative agency Fold7, the campaign communicates Capital One UK’s belief in the effectiveness of making small tangible changes to create real-world change for the better.

Delivering on its commitment to promote change, ‘one small, good thing at a time’, the campaign brings to life how the credit card provider fulfils its customers’ daily needs and helps them through small, thoughtful actions, highlighting the care and consideration the company invests in to make credit a better experience. 

The latest 60-second film, directed by Adam Hashemi, opens with a gentleman who loses his wallet (and his dog’s ball) while walking his canine pal in the park - but with a simple click on his Capital One app, he’s able to lock his card. The spot also shows people elated at having their Capital One credit card application accepted, with the simple process being explained via an informative voiceover from comedy actress and writer, Diane Morgan. After explaining Capital One UK’s offerings, the spot ends with a mother and daughter finding the ball and returning it to the man and his dog.

Andy Clayton, head of brand at Capital One UK commented, “Our latest build on the ‘One Good Thing’ platform reminds people how Capital One UK is committed to improving our customers’ experiences with us through small thoughtful actions. Our customers are the heart of our business and in a time of real financial uncertainty, we remain committed to helping them by doing one small, good thing at a time.”

As part of the campaign, Fold7 has also created the ‘One Good Thing Newsroom’ - daily, nationwide six-sheet ads which highlight good news amidst the landscape of negative headlines. The creative will change and be updated in near real-time, responding to news, weather, pop culture and more in an attempt to bring some national cheer. Leading the media strategy is the7stars, who are utilising BVOD, cinema, social and audio, as well as dynamic OOH through ‘DOOH.com’ technology. 

Fold7 creative director, Verity Fine Hosken said: “With most people now facing a winter of financial worry, marketing teams need to tone down the hyperbole and think very carefully about what their service actually does to help. The outlook is getting real, people aren’t looking to be ‘empowered’, ‘educated’ or ‘transformed’ into financial wizards. They just want it as simple, fast, and risk-free as possible. In this climate, that’s refreshing - and the real story here.”