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F/Nazca Saatchi's 'Eyes All Over The City'

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São Paulo agency pushes for more to donate corneas

F/Nazca Saatchi's 'Eyes All Over The City'

The new campaign of the Pan-American Association of Eye Banks uses limited resources to demonstrate a soulful idea: Eyes give life. Created by F/Nazca Saatchi & Saatchi (São Paulo, Brazil), the communication aims to stimulate cornea donations and reduce the number of visual impairments by cornea problems across Latin America.


All elements of the campaign can be seen on the Association’s website, including the film “Eyes”. Produced by Bando Studio Produção Cinematográfica, it shows garbage cans, turnstiles and chimneys throughout the city with two large eyes, giving birth to animated characters instead of those previous inanimate silhouettes. The campaign also includes magazine and newspaper ads, street furniture and an exclusive video for the Internet.

 


In universities, restaurants, bars and cinemas the campaign will be advertised through posters with detachable eyes, encouraging people to paste the eyes on other spaces and objects, interacting with the campaign’s concept.


More information about the Association and contact details can be found at www.apabo.com.br


Credits


Agency: F/Nazca Saatchi & Saatchi

Client: Associação Pan-Americana de Bancos de Olhos (Pan-American Association of Eye Banks)

Title: Eyes

Creative Director: Fabio Fernandes | Carlos Di Celio 

Copywriter: Guilherme Figueira 

Art Director: Caio Figueiredo 

Illustrator: Mario Niveo 

RTV: Andréia Nascentes | Alessandra Gamberali 

Account Team: Ricardo Bonani | Ana Carolina Costa | Thais Carneiro 

Media Team: Lica Bueno | Marylena Gorayeb | Daniela Oliveira | Tainá Gaidano

Film Producer: Bando Studio Produção Cinematográfica Ltda 

Director: Leandro HBL 

D.O.P.: Fernando Moraes 

Production: Amiten Panzera 

Editor: Felipe Minicucci 

Graphic Computing: Clan VFX

Finisher: Clan VFX 

Sound Producer/Maestro: Satélite Audio

Version: AdTalks

Client Approval: Ana Maria Guimarães Garcia 

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Categories: Health, Corporate, Social and PSAs

Saatchi & Saatchi London, Mon, 02 Sep 2013 16:08:35 GMT