Saatchi & Saatchi London
Mon, 02 Sep 2013 16:08:35 GMT
The new campaign of the Pan-American Association of Eye Banks uses limited resources to demonstrate a soulful idea: Eyes give life. Created by F/Nazca Saatchi & Saatchi (São Paulo, Brazil), the communication aims to stimulate cornea donations and reduce the number of visual impairments by cornea problems across Latin America.
All elements of the campaign can be seen on the Association’s website, including the film “Eyes”. Produced by Bando Studio Produção Cinematográfica, it shows garbage cans, turnstiles and chimneys throughout the city with two large eyes, giving birth to animated characters instead of those previous inanimate silhouettes. The campaign also includes magazine and newspaper ads, street furniture and an exclusive video for the Internet.
In universities, restaurants, bars and cinemas the campaign will be advertised through posters with detachable eyes, encouraging people to paste the eyes on other spaces and objects, interacting with the campaign’s concept.
More information about the Association and contact details can be found at www.apabo.com.br.
Agency: F/Nazca Saatchi & Saatchi
Client: Associação Pan-Americana de Bancos de Olhos (Pan-American Association of Eye Banks)
Creative Director: Fabio Fernandes | Carlos Di Celio
Copywriter: Guilherme Figueira
Art Director: Caio Figueiredo
Illustrator: Mario Niveo
RTV: Andréia Nascentes | Alessandra Gamberali
Account Team: Ricardo Bonani | Ana Carolina Costa | Thais Carneiro
Media Team: Lica Bueno | Marylena Gorayeb | Daniela Oliveira | Tainá Gaidano
Film Producer: Bando Studio Produção Cinematográfica Ltda
Director: Leandro HBL
D.O.P.: Fernando Moraes
Production: Amiten Panzera
Editor: Felipe Minicucci
Graphic Computing: Clan VFX
Finisher: Clan VFX
Sound Producer/Maestro: Satélite Audio
Client Approval: Ana Maria Guimarães Garciaview more - Creative
Categories: Health, Corporate, Social and PSAsSaatchi & Saatchi London, Mon, 02 Sep 2013 16:08:35 GMT