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F/Nazca Saatchi & Saatchi's Skol Boot Camp

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Partygoers prepare for Brazil's carnival season

 F/Nazca Saatchi & Saatchi's Skol Boot Camp

 

With carnival season in Brazil coming up in 2 weeks, F/Nazca Saatchi & Saatchi has created a Skol Boot Camp, where an army of partygoers undergo training to prepare them for the festivities. To a funked up soundtrack of Wagner’s “Ride of the Valkyries”, the ‘soldiers’ practice their dance moves and kissing techniques, and detonate confetti hand grenades.
 
Created by F/Nazca Saatchi & Saatchi, the film “Training” shows the discipline of an army of partygoers determined to enjoy every second of the best carnivals in Brazil. 
 

As well as the great parties and contagious rhythms, carnival is a time of the year when every partygoer has to battle through the heaving streets. Their Mission: to have fun. And that is the ethos of “Operation Skol Folia” or “Operation Skol Partying”.
 
“Training” invites people to enlist in the promotion that this year will elect five “General Officers”, the true rulers of Brazilian carnival. The partygoers can enlist at www.skol.com.br/foliaand invite other Facebook soldiers to like their headquarters and accumulate points. The groups of winners will be sent on a trip with their friends to the 5 most famous destinies in the country: Fortaleza, Recife/Olinda, Ouro Preto, Florianópolis and São Luis do Paraitinga.
 
According to Eduardo Lima, F/Nazca’s Saatchi & Saatchi Creative Director, “the fact that Skol beer always opt for unprecedented ways of communicating its brand, is what has turned them into leaders of Brazilian market, in sales and perception”.
 
The carnival mission will last for 5 days, from the 9th until the 13th February. Let the best soldier win!
 
 
 
 
 
 
CREDITS
 
AGENCY: F/Nazca Saatchi & Saatchi 
CATEGORY: Televisão 
CLIENT: Skol
TITLE: “Treino” 
PRODUCT: Skol 
 CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima 
CREATION: Rodrigo Visconti | Pedro Pinhal 
HEAD OF ART: João Linneu 
RTVC: Victor Alloza 
ACCOUNT SUPERVISOR: Marcello Penna | Carmen Rodriguez | Danielle Cabral | Marina Caetano 
MEDIA: Lica Bueno | Rafaela Queiroz | Cristina Omura 
PLANNER: José Porto | Guilherme Pasculli | Rafael Paes
PRODUCTION COMPANY: Prodigo Films 
DIRECTION: André Godoi 
ACCOUNT SUPERVISOR PRODUCTION COMPANY: Renata Corrêa | Chico Pedreira 
EXECUTIVE PRODUCER: Francesco Civita 
PHOTOGRAPHY: Pedro Cardillo 
EDITOR: Marcelo Junqueira 
FINISHER: Georges Sakamoto 
SOUND PRODUCER: Tesis 
PRODUCER: Silvio Piesco | Marcos Vaz 
VOICE-OVER: Odayr Baptista 
CATEGORY: Digital | Design | Mídia Impressa | Mídia Exterior 
CREATIVE DIRECTOR: Fabio Fernandes | Theo Rocha 
ART DIRECTOR: Fernando Lanças | Marco Brito 
COPYWRITER: André Brandão
ACCOUNT SUPERVISOR: Marcello Penna | Carmen Rodriguez | Danielle Cabral | Marina Caetano
PROJECT MANAGER: Aline Veríssimo | Vivian Mo 
CONTENT MANAGER: Gustavo Mayrink
TECHNOLOGY: Paulo Pacheco | Jefferson Russo
WEB PRODUCER: Hive
MOTION: Estevao Puggina
USER EXPERIENCE: Ricardo Grego 
ILLUSTRATOR: André Maciel | Estudiorama
ART BUYER: Juliana Gardim 
GRAPHIC PRODUCTION: Jomar Farias | Leandro Ferreira | Robson de Vitto
PROMOTION: Bullet 
 
CLIENT APPROVAL: Jorge Mastroizzi | Pedro Earp | Maria Fernanda Albuquerque
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lbbonline.com, Thu, 31 Jan 2013 10:12:24 GMT