F/Nazca Saatchi & Saatchi Cook Up Kindness Kitchen

At the beginning of December Electrolux Brasil launched the "Electrolux Kindness Kitchen" action, which filled some of their products with food for those who want to do good this Christmas.

The idea is that during this month when a consumer buys any of the ‘full’ products, he or she will receive the household appliance at home and Electrolux will donate all the food to those in need. Created by F/Nazca Saatchi & Saatchi, this is the first marketing project that highlights the company’s social positioning in the country, and includes an Internet film, display, hot site and social media networks.

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According to Electrolux Marketing Director for Latin America Sandra Montes, digital was the environment in which Electrolux invested the most this year, through media campaigns, content and relationship actions. It represented 10% of the company’s communications budget.
 

 
CREDITS
 
AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: Electrolux
PRODUCT: Electrolux
TITLE: Cozinha do Bem
EXECUTIVE CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima
CREATIVE DIRECTOR: Theo Rocha
HEAD OF ART: João Linneu
COPYWRITER: Igor Cabó
ART DIRECTION: Rodrigo Adam
ACCOUNT SUPERVISOR: Marcello Penna | Gisela Assumpção | Gabriela Marques
PLANNER: José Porto | André Foresti | Marcelo Bazan | Flávia Nogueira
RTV: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo
PRODUCTION COMPANY: Squarehead
SCENE DIRECTOR: Marcio Leitão
D.O.P.: Pepe Mendes
SCENE ART DIRECTOR: Amanda D'Stefani | Yara de Barros
PRODUCTION: Priscila Cattai
EDITING: Marcio Leitão
SOUND PRODUCTION COMPANY: Satélite
VOICE OVER: Tarsila Amorim
PROJECT DIRECTOR: Aline Veríssimo
PROJECT MANAGER: Beatriz Agnelli
CONTENT MANAGER: Rogério Soares
TECHNOLOGY DIRECTOR: Jefferson Russo
PROGRAMMER: Ariadne Gomes
CONTENT PRODUCTION: Remix
GRAPHIC PRODUCTION: Jomar Farias | André Fasanella | Izadora Menezes
MEDIA: Lica Bueno | André Gramorelli | Fabio Souza | Aline Schlosser
CLIENT APPROVAL: Sandra Montes | Juliane Mussarelli | Vivian Pecino