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F/Nazca Saatchi Pays Homage to Darwin in New Honda City Spot

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Honda City 2015 evolves onto the scene

F/Nazca Saatchi Pays Homage to Darwin in New Honda City Spot

A sedan adapted to suit the needs of the city and its inhabitants: This is the idea behind the commercial created for the launch of the 2015 Honda City, conceived by the Brazilian Agency F/Nazca Saatchi & Saatchi.

Assuming the name “City” and narrated in the first person, the film "Urban Specie" adapts the concepts of Charles Darwin’s Theory of Evolution in order to present the main features of the car, which underwent a full model change.

New design, greater internal space, continuously variable transmission (CVT), and digital air conditioning with touch screen commands are some of the new features of the 2015 Honda City, designed to achieve a more modern, youthful and, obviously, urban audience.

The film was directed by the duo of Directors 300ml and shot in the urban landscapes of Rio de Janeiro, ironically known for its natural beauty.

In addition to the film, the campaign includes ads in trade magazines, radio spots, POS, and a hotsite. 


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Music

Audio Post Production: Tentáculo Audio

Music Production: Equipe Tentáculo

Offline

Editor: Jair Perez

Post Production / VFX

Post Production Company: FullFrame

Production Company

DOP: Pedro Cardillo

Executive Producer: Carlos Paiva | Isabelle Tanugi

Production Company: Zohar Cinema

Client

Advertiser: Honda Automóveis

Creative Agency

Creative Agency: F/Nazca Saatchi

Art Director: Gustavo Nardini | Leonardo Claret

Copywriter: Rafael Genu

Executive Creative Director: Fabio Fernandes | Eduardo Lima

Media Planner: Fábio Freitas | Maurício Almeida | Luana Gallizzi | Vanessa Higueras | Henrique Fogaça

Planner: José Porto | Guilherme Pasculli | Douglas Nogueira | Caio Felipe

Team Director: Aline Verissimo TECNOLOGY

Genres: Scenic

Categories: Automotive, Cars

Saatchi & Saatchi London, Wed, 15 Oct 2014 11:26:45 GMT