Saatchi & Saatchi London
Wed, 15 Oct 2014 11:26:45 GMT
A sedan adapted to suit the needs of the city and its inhabitants: This is the idea behind the commercial created for the launch of the 2015 Honda City, conceived by the Brazilian Agency F/Nazca Saatchi & Saatchi.
Assuming the name “City” and narrated in the first person, the film "Urban Specie" adapts the concepts of Charles Darwin’s Theory of Evolution in order to present the main features of the car, which underwent a full model change.
New design, greater internal space, continuously variable transmission (CVT), and digital air conditioning with touch screen commands are some of the new features of the 2015 Honda City, designed to achieve a more modern, youthful and, obviously, urban audience.
The film was directed by the duo of Directors 300ml and shot in the urban landscapes of Rio de Janeiro, ironically known for its natural beauty.
In addition to the film, the campaign includes ads in trade magazines, radio spots, POS, and a hotsite.
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Audio Post Production: Tentáculo Audio
Music Production: Equipe Tentáculo
Editor: Jair Perez
Post Production Company: FullFrame
DOP: Pedro Cardillo
Executive Producer: Carlos Paiva | Isabelle Tanugi
Production Company: Zohar Cinema
Advertiser: Honda Automóveis
Creative Agency: F/Nazca Saatchi
Art Director: Gustavo Nardini | Leonardo Claret
Copywriter: Rafael Genu
Executive Creative Director: Fabio Fernandes | Eduardo Lima
Media Planner: Fábio Freitas | Maurício Almeida | Luana Gallizzi | Vanessa Higueras | Henrique Fogaça
Planner: José Porto | Guilherme Pasculli | Douglas Nogueira | Caio Felipe
Team Director: Aline Verissimo TECNOLOGY
Categories: Automotive, CarsSaatchi & Saatchi London, Wed, 15 Oct 2014 11:26:45 GMT