A sedan adapted to suit the needs of the city and its inhabitants: This is the idea behind the commercial created for the launch of the 2015 Honda City, conceived by the Brazilian Agency F/Nazca Saatchi & Saatchi.
Assuming the name “City” and narrated in the first person, the film "Urban Specie" adapts the concepts of Charles Darwin’s Theory of Evolution in order to present the main features of the car, which underwent a full model change.
New design, greater internal space, continuously variable transmission (CVT), and digital air conditioning with touch screen commands are some of the new features of the 2015 Honda City, designed to achieve a more modern, youthful and, obviously, urban audience.
The film was directed by the duo of Directors 300ml and shot in the urban landscapes of Rio de Janeiro, ironically known for its natural beauty.
In addition to the film, the campaign includes ads in trade magazines, radio spots, POS, and a hotsite.