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F/Nazca Saatchi Brings Christmas Day Workers a Lovely Surprise

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Electrolux campaign brings an early Christmas dinner to emergency & late night employees

F/Nazca Saatchi Brings Christmas Day Workers a Lovely Surprise

Have you ever stopped to think about the number of people who spend special dates away from home and their families because of their jobs? Some professions require full-time dedication, leaving no time for breaks or holidays.  With this in mind, Electrolux came up with a way of taking a special Christmas to those who were away from home on Christmas Eve.

Employees of the AACD Hospital, firefighters, security guards, and employees of service stations received a visit from a Food Truck in the early hours of the 25th. They were taken by surprise with a Christmas dinner carefully prepared by a chef so they could share the true spirit of Christmas alongside friends and co-workers.

According to Theo Rocha, Creative Director of F/Nazca Saatchi & Saatchi, "the idea is simple: gather people who were in the same situation around a special moment”. And it is precisely in that spirit of sharing good times and union that Electrolux wants to engage consumers through 2015.

This is just the first of a series sponsored by Electrolux with the objective of promoting a sensory experience and the occupation of the city with the art of gastronomy.


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Music

Music Production: Loud

Offline

Editor: Rami D'Aguiar

Post Production / VFX

Colourist: Hungry Man | Great Studio

Executive Producer: Rodrigo Castello

Post Production Company: Hungry Man

Production Company

Director: Gualter Pupo

DOP: Gustavo Ferri | Danilo Mantovani

Production Company: Hungry Man

Client

Advertiser: Electrolux

Creative Agency

Account Managers: Gabriela Marques | Julianna Carvalho

Creative Agency: F/Nazca Saatchi & Saatchi

Art Director: Ricardo Pocci

Copywriter: João Paulo Testa | André Brandão

Executive Creative Director: Fabio Fernandes | Eduardo Lima

Media Planner: Fábio Freitas | Adriana Roza | Karen Kimura

Planner: José Porto | Guilherme Pasculli | Caio Felipe

Producer: Victor Alloza | Renato Chabuh | Gisele Campos

Producers: Maira Massullo | Rafael Paes

Categories: Home Appliances, White Goods

lbbonline.com, Tue, 13 Jan 2015 15:32:24 GMT