Millennial ad-buying platform flytedesk has hired Kirsten Suddath and Savannah Rybski to fill two key company positions, Co-Founder and CEO Alex Kronman announced today.
flytedesk’s automated platform enables big advertisers to scale campaigns targeting 18–24-year-old millennials through college newspapers and other campus-based ad opportunities. Last month, the company announced a partnership with video inventory-management platform SpotX to offer advertisers high-yield, in-content video ads in flytedesk’s online network. Clients include Trojan, L. L. Bean and Nintendo.
“flytedesk is excited to welcome Kirsten and Savannah to the team as we scale. We ran an expansive search to find these immensely talented individuals. Kirsten joins with deep experience managing startup operations and Savannah was one of the most successful college newspaper ad managers in the country,” said Kronman.
Suddath joins flytedesk as director of Finance and Operations. She’s that key, early team member who can do it all as a startup hits its growth phase. She’ll manage cash flow and billing as well as human resources, corporate development and marketing.
Boulder native Suddath comes to flytedesk with broad areas of expertise ranging from finance to product management and has worked for start-ups in the cleantech and local-foods space. She has a BA in mathematics and philosophy and just completed her MBA in entrepreneurial finance and venture capital at the University of Colorado, Boulder.
Rybski is director of Sales, Southeast. As flytedesk’s first salesperson, her main task will be helping local and regional advertisers scale their campus media. She’s well served by her experience running ad sales for the Red & Black, the student paper at the University of Georgia, where she brought in more than $170,000 in revenue from local and national clients. She’ll also bring in new business and manage accounts.
As a recent graduate with a degree in marketing and emphasis
in professional selling, Rybski joins flytedesk with a breadth of knowledge in
marketing to millennials and an understanding of how companies can develop an
advertising plan to best reach the important 18–24-year-old market.