Wed, 20 Oct 2021 09:24:29 GMT
All-inclusive electric car (EV) subscription service Onto, has launched its first above the line campaign created by newly appointed ad agency Creature, in partnership with media and measurement agency, Chamber. The campaign launches on 20th October, ahead of COP26, across Channel 4 and Sky.
The campaign, Happily EV After, is a big brand idea that will sit at the heart of Onto’s communications while also helping them build their share of voice in an increasingly loud marketplace.
Born from the brand’s proposition of boundless freedom, the TV ad celebrates Onto’s unique model of car ownership; one that promises zero faff with its all-inclusive offer, keeps up with its customers’ lifestyle, and doesn’t compromise values.
Directed by Tom Clover, the ad demonstrates how freeing life can be with an Onto subscription. We see our protagonists’ imagination take her zooming through the vibey cloud world of Onto, rippling with energetic green electricity. As we watch her travel, the car changes as her needs do. From celebrations with friends to a romantic road trip, they float blissfully into their next Happily EV After before she’s brought back down to earth by her partner. Thankfully, the reality is almost as dreamy as we see them drive off in their own Onto car.
Creature creative director, Sarah Lefkowith, adds: “It's always great to work with a brand that is disrupting the market. Onto is doing just that by making driving electric cars more accessible and attractive. Swap cars effortlessly, without worrying about wrangling insurance or even paying for charging - it’s win win for consumers and couldn’t come at a more perfect time.”
The launch of Happily EV After follows Onto’s recent funding news, raising $175million to accelerate the expansion of its subscription model in the UK, and embark on the next phase of its rapid growth.
Rob Jolly, CEO and co-founder at Onto, said: “Launching our first ever TV advert is a huge moment for us and we wanted to create something that shows the endless possibilities our new subscription service offers. This campaign will allow us to bring awareness of our brand and service to the mass market and continue to accelerate EV adoption by bringing a flexible, sustainable, and affordable solution to as many people as possible. It has been great working with Creature and Chamber on the advert and we can’t wait for it to hit the screens.”
Tom Beardmore, founder at Chamber expands: “Onto is perfect as one of our founding clients. A high growth business with a strong vision for both product and marketing. We've loved working with them and Creature to launch a campaign that isn't all about chasing short term response, acknowledging that truly effective media planning needs to balance short and long term objectives.”
Genres: Visual VFX
Categories: Cars, AutomotiveCreature London, Wed, 20 Oct 2021 09:24:29 GMT