QUAD Group
Fri, 28 Jan 2022 17:02:00 GMT
A DRIVE ABOVE, directed by Jan Wentz, is what the New 308 promises, and this what this new campaign delivers in a visually breath-taking way. It’s all about the elevated emotions and experiences that this vehicle has to offer.
Peugeot and OPEn are rolling out the launch campaign for the eagerly awaited new Peugeot 308, the latest in a line of iconic models. With a promise to travel higher, the director plunges us into a dreamlike world highlighting the beauty of the new 308, with its successful green colour, and the greater emotions and experiences felt behind the wheel.
Accompanied by a modern cover of Edith Piaf Mon manège à moi, the light and fluid cinematographic film illustrates with intensity the feeling of freedom that the 308 provides, the first model to proudly bear the brand's new crest. A unique car for a unique driving experience. It's enough to make the driver's head turn... As everyone else’s head turns when he passes by.
DoP: Ekkehart Pollack
Producer: Martin Coulais
Line producer: Béatrice Chevrin
Chief creative director : Eric Pierre
Executive creative director: Stéphane Lecoq
Creative director: Rémi Jamin
Creative lead: Simone Di Laus, James Andrews
Copywriter: James Watkins, Guillaume Gautier
Art director: Fabien Ledemé, Yena Kung, Cécile H., Francois Vax, Louis Prenaud
Creative producer: Anne Claire Girard
Agency post-producer: Florence Marquet
Music creative director: Ferdinand Huet
Editor: Mauriot Walter, Maxime Didelot (DEARCUT)
Grading: Didier Le Fouest
Post-production: Mikros MPC Advertising, Marie-Cécile JUGLAIR, Sébastien Noyon
Executive post-producer: Fabrice Damolini
VFX supervior: Damien Canaméras, mathias barday
3D supervisor: mathias barday
Sound production: Fabrice Pouvreau
Genres: Visual VFX
Categories: Automotive, Cars
QUAD Group, Fri, 28 Jan 2022 17:02:00 GMT