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Flower Brand Interflora Appoints Home for Integrated Marketing Campaign

Hires, Wins & Business 0 Add to collection

Campaign to maximise official flower partner status of ITV’s iconic show 'Surprise Surprise'

Flower Brand Interflora Appoints Home for Integrated Marketing Campaign

International flower brand, Interflora, has appointed Home to deliver an integrated marketing campaign which will see them maximise their official flower partner status of ITV’s iconic show, Surprise Surprise.

As part of the partnership, Interflora has launched its innovative ‘Surprise Someone Special’ campaign, which asked members of the public to tell the brand about someone special who they would like to receive an unexpected surprise.

From all the entries, seven special people have been selected for their unique and inspiring stories.  Each winner will feature in their own advert in which they will be surprised with stunning Interflora flowers, hand delivered by TV and Radio presenter Mark Wright. These amazing stories will feature within the advertising breaks of Surprise Surprise over the next few months.  Viewers can also suggest someone special at interflora.co.uk/surprise to receive a surprise delivery from Mark Wright for the Surprise Surprise Christmas special.

Home is an award-winning integrated communications agency based in Leeds, London, Gibraltar and Sydney. Drawing on their wealth of experience in integrated campaigns, Home has helped Interflora mould a launch strategy involving a campaign microsite, email, POS, digital advertising, social media, influencer outreach, PR and will even help to direct the TV adverts with ITV.

Dave Sewards, CEO of Home, said: “Interflora is a brand well recognised for its ability to deliver wonderful surprises. Coupled with their new partnership with ITV’s Surprise Surprise, this is a fantastic campaign for the team to work on. From our web development team to our TV advertising team, we’ve drawn together skills from across our agency to shape a fully integrated campaign.

“This is Interflora’s first full service campaign with us. Our aim is to unearth some TV worthy stars for them who genuinely deserve a surprise, while using this rich content to drive further brand engagement that cements Interflora as the go-to brand for surprise flowers.”

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Categories: Home Appliances, Garden

lbbonline.com, Mon, 10 Nov 2014 13:13:11 GMT