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Florida Man Calls on Everyone to Join the Global Climate Strikes

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The campaign by JOAN Creative helps meme-legend urge the internet to save him from extinction

Florida Man Calls on Everyone to Join the Global Climate Strikes

Rising sea levels don’t just impact natural landscapes and charismatic megafauna. Floridians are the most vulnerable people in the United States to the impacts of climate change, including rising sea levels and an increasing number of severe weather events. That’s why one of Florida’s most famous residents, the legendary Florida Man of viral fame, has posted a comedic video sending an urgent message to online viewers: “Join the global climate strikes on September 20th, and help protect me from extinction.” 


The video, part of an initiative called Save Florida Man, will go live on September 19, 2019 ahead of the global climate strikes on September 20th. Save Florida Man is launching on social and digital platforms in a series of videos, GIFs and downloadable climate strike posters.

Save Florida Man is an initiative funded by Potential Energy Coalition in partnership with leading creative and innovation agency JOAN and new wave production company m ss ng p eces. Save Florida Man was created as a new way to frame the climate change conversation and inspire people to take immediate action. 

To drive the point home, they reached out to a genuine Florida Man, Robby Stratton, to reenact the infamous gator assisted beer run that launched him into the annals of Florida Man fame, minus the real alligator of course. He pleads the case that Florida Man stories like his won’t be around much longer if we don’t start preparing for rising sea levels.

“Getting people to pay attention to climate change is an extremely hard marketing challenge. Potential Energy Coalition is launching a broad and diverse range of work to tackle this challenge. We are so blessed to have brilliant creatives like JOAN and m ss ng p eces to come up with new and compelling angles,” said John Marshall, CEO, Potential Energy Coalition. 

“The classic images of climate change are of icebergs melting and emaciated polar bears. The reality is the problem is hitting way, way closer to home. If you want to save something, save Florida -- and its majestic, crazy-ass native species, the Florida Man,” said JOAN co-founder and chief creative officer, Jaime Robinson.

“The Global Climate Strike has real momentum and, as we’ve done in the past, we wanted to contribute our skillset to one of the most pressing issues of our time. Our director Jason Jeffrey jumped on this right away and made something special in a short amount of time - now we strike,” said m ss ng p eces founder and managing partner, Ari Kuschnir.

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Agency

Agency: JOAN Creative

CCO: Jaime Robinson

CEO: Lisa Clunie

CSO: Magnus Blair

Executive Creative Director: Dan Lucey

Head of Account Management: Sarah Collinson

Associate Creative Director: Bryce Hooton

Director of Creative Services: Becca Patrick

Account Supervisor: Hannah Stein

Senior Producer: Leah Donnenberg 

Strategist: Hannah Lewman

Junior Designer: Kirk Damer

Junior Designer: Scott Sanders

Account Management Intern: Ava DeGrinis

Production

Production company: m ss ng p eces

Director: Jason Jeffrey

Founder, managing partner: Ari Kuschnir

Managing Partners: Kate Oppenheim, Brian Latt

Executive Producers: Dave Saltzman, Edward Grann

Head of Production: Rebecca Davis

Producer: Luis Valderrama

DP: Nick Thomas

Post Production

Post Production: Mack Cut

Editor: Ryan Steele

Assistant Editor: Devon Flint

Mix House: Heard City

Mixer: Jeremy Siegel

Color: Company 3

Colorist: Jenny Montgomery

Genres: People

Raz Public Relations LLC, Fri, 20 Sep 2019 08:16:08 GMT