Floria Sigismondi’s New David Bowie Promo

Floria Sigismondi has directed the latest video for David Bowie's new album, titled "The Stars (Are Out Tonight)," produced by Black Dog Films.  In the form of a short film, the video for the second single from the 66-year old rocker's forthcoming album The Next Day features Bowie-doppelganger actress Tilda Swinton and depicts "a twenty-first century moment in its convergence of age, gender and the normal/celebrity divide," according to Bowie.  This is the third time Sigismondi has collaborated with the singer, having directed Bowie's "Little Wonder" in 1996 and "Dead Man Walking" in 1997.

 

 

David Bowie and Tilda Swinton play a 50's style couple enjoying a typical suburban life (albeit exquisitely dressed) until they are preyed upon by a celebrity couple (supermodels Andrej Pejic and Saskia De Brauw). These "stars" cruelly antagonize this "normal" pair as they invade the Bowie-Swinton psyches in a variety of guises – particularly transforming the magnificent Ms. Swinton in exactly the gender-bending way fans could only dream of. Norwegian Model Iselin Steiro also appears as a young David Bowie look-alike that lives next door. Floria Sigismondi gloriously depicts one world vampirizing the other, an atrociously perceptive view of our current societal obsession with tabloid voyeurism.

 

Floria Sigismondi is an acclaimed director and photographer.   Her directing credits include the feature film The Runaways featuring Kristen Stewart and Dakota Fanning, as well as innumerable groundbreaking music videos for musicians such as Bjork, Fiona Apple, Pink, and The White Stripes.  Most recently she continued her work with Sigur Ros for their album Valtari with the video "Leaning Towards Solace" for "The Valtari Mystery Film Experiment," a collaboration that began over 10 years ago with her first Sigur Ros video "Untitled" which won Best International Video Award at the 2003 MTV European Awards.  She is currently developing her second motion picture.  Sigismondi is represented by Black Dog Films for music videos and Believe Media for commercial work.