Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Floria Sigismondi Launches Record Label

Creative 0 Add to collection

First release on 'Mamaroma' is 'Montauk Fling' by Lawrence Rothman - Sigismondi directs video

Floria Sigismondi Launches Record Label

Fresh off receiving the 2013 MVPA Awards honor of Director of the Year, acclaimed director/photographer Floria Sigismondi announces the launch of her signature record label, Mamaroma.  The imprint takes off with the 7” debut single “Montauk Fling” by LA-based singer/multi-instrumentalist Lawrence Rothman, released with an accompanying Sigismondi-directed music video premiering on NOWNESS.

 

View the video here.

 
Possessing a singular, otherworldly style that has made her one of today’s most acclaimed music video directors, Sigismondi is consistently called upon to craft the iconic visuals for the biggest names in music such as David Bowie, Justin Timberlake, Sigur Rós and the White Stripes, among countless others.

 
Her profound influence on the music world is matched by her unrelenting passion for it. "Music plays such an integral part in the conceptualizing of my visual ideas as a director,” says Sigismondi.  “In my years of music video directing I have come across a lot of undiscovered and simply amazing music made by my friends.”
 

It was the desire to curate and share unheard new music to others that inspired her to set up Mamaroma “as a home for some of these musicians I love.” Its main focus will be vinyl releases, with record artwork and accompanying music videos created by Sigismondi, a prolific artist with two published books of her work.
 

Mamaroma opens its doors with the debut 7” release of Lawrence Rothman’s throbbing single “Montauk Fling.” On introducing the new artist, she says, “The music of Lawrence Rothman has a dark cinematic feel this is a great introduction fro Mamorama." Sigismondi took to the famed Chateau Marmont to helm the suitably haunting film for the track, viewable on NOWNESS.
 

Lawrence Rothman’s “Montauk Fling” is available to buy June 24 digitally and on vinyl at mamaromarecords.com.


Credits


Artist: Lawrence Rothman
Song: Montauk Fling
Label: Mamaroma Records


Director: Floria Sigismondi
Director of Photography: Star Whitesides
Editor: Jarret Fijal
Set Design: Jarreet Fijal


Production Company: Black Dog Films
Executive Producer: Coleen Haynes


Dancers: Bridgette Hackman & Linda Borini
Hair: Pamela Neal
Costume: Marjan Malakpour
Make Up: Kathy Jeung

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Tue, 25 Jun 2013 07:43:34 GMT