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Floria Sigismondi Launches Record Label

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First release on 'Mamaroma' is 'Montauk Fling' by Lawrence Rothman - Sigismondi directs video

Floria Sigismondi Launches Record Label

Fresh off receiving the 2013 MVPA Awards honor of Director of the Year, acclaimed director/photographer Floria Sigismondi announces the launch of her signature record label, Mamaroma.  The imprint takes off with the 7” debut single “Montauk Fling” by LA-based singer/multi-instrumentalist Lawrence Rothman, released with an accompanying Sigismondi-directed music video premiering on NOWNESS.


View the video here.

Possessing a singular, otherworldly style that has made her one of today’s most acclaimed music video directors, Sigismondi is consistently called upon to craft the iconic visuals for the biggest names in music such as David Bowie, Justin Timberlake, Sigur Rós and the White Stripes, among countless others.

Her profound influence on the music world is matched by her unrelenting passion for it. "Music plays such an integral part in the conceptualizing of my visual ideas as a director,” says Sigismondi.  “In my years of music video directing I have come across a lot of undiscovered and simply amazing music made by my friends.”

It was the desire to curate and share unheard new music to others that inspired her to set up Mamaroma “as a home for some of these musicians I love.” Its main focus will be vinyl releases, with record artwork and accompanying music videos created by Sigismondi, a prolific artist with two published books of her work.

Mamaroma opens its doors with the debut 7” release of Lawrence Rothman’s throbbing single “Montauk Fling.” On introducing the new artist, she says, “The music of Lawrence Rothman has a dark cinematic feel this is a great introduction fro Mamorama." Sigismondi took to the famed Chateau Marmont to helm the suitably haunting film for the track, viewable on NOWNESS.

Lawrence Rothman’s “Montauk Fling” is available to buy June 24 digitally and on vinyl at


Artist: Lawrence Rothman
Song: Montauk Fling
Label: Mamaroma Records

Director: Floria Sigismondi
Director of Photography: Star Whitesides
Editor: Jarret Fijal
Set Design: Jarreet Fijal

Production Company: Black Dog Films
Executive Producer: Coleen Haynes

Dancers: Bridgette Hackman & Linda Borini
Hair: Pamela Neal
Costume: Marjan Malakpour
Make Up: Kathy Jeung

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