Thu, 04 Nov 2021 09:10:31 GMT
LA-based production studio Florence welcomes sportscar, a visual art trio based in Los Angeles, to its talented roster.
Founded by visual artists Ariel Fish, Lucy Sandler and C Prinz, sportscar is a collective driven by the unique chemistry of their creative partnership. Long-time friends, Lucy comes from photography, C Prinz from choreography and Ariel from comedy and the three meld their unique lenses to create work that spans a spectrum of emotion.
Committed to nurturing environments of openness and experimentation, sportscar’s work explores concepts both radical and intimate with energy, curiosity, and metaphysical humor. Together, they have worked with renowned brands and artists including; Hennessy, Billie Eilish, Givenchy, Nike, Kanye West, GQ, and Chloe x Halle. Prioritizing the idea and minimizing the noise, sportscar’s filmmaking is visceral. Always aiming to surface the feeling.
For Nike’s Discover Your Air, an energized and effervescent camera is the embodiment of air. Swift. Whimsical. Playful. As one character magically glides across water, another backflips into a running start as this mixed media anthem bends reality; all while sporting some fresh Nike Airmax. The film launching Billie Eilish’s Happier than Ever album destination on Spotify finds the artist unguarded, giving fans a rare glimpse into her intimate artistic process. Part daydream, part introspection, Eilish reflects on the interplay between her work, influences, and the symbiotic relationship she experiences with her fans. In Pope’s music video for Worth a Million premiered on Vogue, the contrast between the smoothness of the track and the complex subject matter of form is amplified by layers of visual juxtaposition. Shadow vs. light. Structured geometric framings vs. sensuous, flowing clothing. Harsh industrial backgrounds vs. the warmth of the artist’s form. An observant nod to the many nuances of gender identity.
“Our work embodies the many forms a narrative can take,” says sportscar. “The open and nurturing culture at FLORENCE is the perfect incubator for our creative evolution. We’re excited to be part of the family.”
“We’re incredibly excited to welcome sportscar to our roster,” says Jerad Anderson, Founder/EP of Florence. “Their art-influenced visual style and contrast-rich filmmaking speaks to this moment in time, striking a perfect balance between gravitas and simplicity.”
FLORENCE is a culture-driven creative studio in Los Angeles, California. With a focus on representation, they employ a collective of talent with a diversity of experiences and perspectives. Whether it’s an ad agency, artist, brand, or entertainment partner, FLORENCE collaborates with those who share a passion for making a positive impact on culture.view more - Hires, Wins & BusinessFlorence, Thu, 04 Nov 2021 09:10:31 GMT