Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Flipkart's Latest Campaign by Lowe Lintas Aims to Redefine Age

Creative 300 Add to collection

#ChooseYourAge challenges the inherent notion of what one can or cannot do at a certain age

Flipkart's Latest Campaign by Lowe Lintas Aims to Redefine Age
Flipkart, as a brand, is celebrating the spirit of New India – an India where people are challenging stereotypes and redefining the status quo. Taking forward the ethos of being a proud partner of progressive India, Flipkart's new digital campaign puts an interesting spin on how we think about age.

The #ChooseYourAge campaign conceived by Lowe Lintas Bangalore challenges the inherent notion of what one can or cannot do at a certain age. Very often, we deny ourselves opportunities and experiences because we are afraid of being judged by others.

Instead of defining age by the number of biological years, the #ChooseYourAge campaign celebrates all those who don’t act their age and instead choose to define it by the number of experiences that bring them real joy.

Shoumyan Biswas, Vice President, Marketing, Flipkart says, “At Flipkart, we've been both a witness and a partner to India's progress over the last decade. Through our focus on accessibility and affordability, we have stayed true to the ethos of being a technology company; but a technology company with a heart.

Through our new set of brand campaigns, we want to champion the stories of “new India” - of Indians who are forward thinking and not limited by others' beliefs.

The #ChooseYourAge campaign continues our brand's stance and celebrates all those who are challenging age-related stereotypes. Over the next few months, we will continue to tell stories of this new, progressive India and celebrate the true spirit of how our brand is truly “naye India ke saath”.

The campaign film begins with a famous quote "How old would you be if you didn't know how old you are?", and then unveils 9 inspiring stories of people who have defied age-related stereotypes and pursued what brings them real joy.

Arun Iyer, Chairman and Chief Creative Officer, Lowe Lintas says, "Counting the biological years to tell our age is known to all of us. #ChooseYourAge, in complete antithesis, counts the number of experiences we've had or the times when we have really lived. The film celebrates living life, rightly showcasing that age doesn’t need to define what one can do, learn, wear, feel or achieve. I believe this puts the brand in a space where it spontaneously becomes the partner of a progressive India."
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Flipkart

Brand: Shoumyan Biswas, Kartikeya Bhandari, Apuarv Sethi, Lucky Saini, Smriti Advani and Vaibhav Tripathi

Production Company

Production Company: Superfly Film

Creative Agency

Creative Agency: Lowe Lintas

Planners: S. Subramanyeswar, Kunal Joshi and Ajay Ravindran

Account Management: Hari Krishnan, Anand Narayan, Parshuram Mendekar, Jayendra Katti and Pooja Sharma

Creatives: Arun Iyer, Amar Singh and Akash Das

Genres: People, Scenic, Dialogue

Categories: Online retailers, Retail and Restaurants

MullenLowe Lintas Group, Wed, 25 Jul 2018 10:18:24 GMT