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Flight of the Conchords’ Rhys Darby Scales Mountains and Dodges Grumpy Seals in New Xero Campaign

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Rhys dodges volcanic lava in latest spot from Engine Creative

Flight of the Conchords’ Rhys Darby Scales Mountains and Dodges Grumpy Seals in New Xero Campaign

Xero, the global small business platform, is reminding small firms about keeping their business on track and how its products can help them to control and master their finances online, with the second instalment of its campaign featuring Flight of the Conchords’ comedian Rhys Darby. 

The campaign, created by Engine Creative, breaks across TV, radio and OOH on 30th August. The strategy follows on from the initial campaign, built on the insight that accounting and bookkeeping isn’t something to be ‘boshed’, ‘done’, or ‘smashed'. It’s at the heart of any business, and crucially important to have control over if you want a healthy business, reflecting the concept that ‘healthy business is beautiful business’. 

The 30-second TV spot features Rhys Darby comparing running a business to climbing a mountain, which then turns into an active volcano with burning lava. Rhys dodges the volcano and emerges unscathed with a mobile phone displaying the Xero smartphone app, showing how much easier it is to manage business finances when you have Xero accounting software in your hand and on your side. Rhys is then seen whizzing down a mountain, on a bicycle that transforms into a time-travelling motorbike, all the while keeping a grip on his business finances. 

The radio spot sees Rhys talking about how completing a VAT return online with Xero will feel less like treading water surrounded by grumpy seals and more like relaxing while bathing in a rainforest surrounded by birds of paradise. 

The creative also features pimped-up golf carts and boxing gorillas, with these epic analogies dramatizing the impact of Xero on small businesses.

John Coldicutt, Xero marketing director, UK & EMEA said: "Many small businesses will be finding ways they can not only survive, but also thrive in the coming months. These businesses are the lifeblood of the economy, so post-pandemic recovery will depend on it. Using Xero to take control, and master the inner workings of their business will be crucial to this, which is why the Healthy Business proposition created with ENGINE is such a perfect fit for our brand."


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Creative

Executive Creative Director: Billy Faithfull

Creative Director: Steve Hawthorne

Creative: Jack Tibbs

Creative: Michael Arthey

Design: Paul Kennelly, James Blakeborough, Matt Fenn, Chief Design Officer

Account Management

Client MD: Louise Hayward

Business Director: Eve Bui

Account Manager: Dom Kocur

Agency Producer

Production Director: Bradley Woodus

Assistant Producer: Henry Davies

Project Management

Integrated Project Director: Austin Vernon

Integrated Project Director: Liz Boothby

Strategy

Chief Strategy Officer: Gen Kobayashi

Strategy Director: Nicola Dyball

Senior Strategist: Alpesh Patel

Production

Director/ Production Co: Benji Weinstein / Smuggler

Producer: Barty Dearden

Editor: Aaron Dark @ Saints Editorial

Post Production

Post Production: Untold Studios

Sound Design: Tony Rapaccioli @ Wave

VFX - Executive Creative Director: Neil Davies

Executive Post Producer: Ian Berry

Post Producer: Ellie Joseph

Post Production Assistant: Jordan Malonga

VFX Supervisor: Alex Gabucci

VFX Lead: Sebastian Caldwell

VFX Artists: Cindy Libbrecht, Clara Malleviale, David Ince, Florent Sanglard, Greta Kossowska, Lee Matthews, Luke Massingberd, Marcel Ruegenberg

Grade: George Kyriacou @ Black Kite Studios

DoP: John Toon

Talent

Talent Consultant: Melsie Bourne @ The Bourne Consultancy

Genres: Comedy, People, Dialogue

Engine, Tue, 31 Aug 2021 13:08:19 GMT