FleishmanHillard UK Launches New Authenticity Matters Magazine

The launch edition of FleishmanHillard UK’s new Authenticity Matters magazine takes a broad and creative look at the need for authenticity in all walks of life, roles, sectors and experiences.

FleishmanHillard cares passionately about the need for authenticity and for the last ten years, has been conducting global research examining authenticity and the gap between what brands say about themselves compared to what consumers experience. The insights from this research enable brands and companies to be better communicators and address the gap between brand and reputation. 

Download your copy of the magazine.

With this new magazine, FleishmanHillard are taking a different look at authenticity and showing how it’s ubiquitous, and why it’s essential. Its broken out of the comms bubble and asked a wide variety of people why authenticity makes a difference. 

Hear how authenticity: 

• can impact representation in beauty. 
• has a dramatic impact on greenwashing. 
• is used by a street performer and magician to attract an instant crowd. 
• allows a CEO to respond to communications challenges at speed. 

This different and exciting take on authenticity is designed to spark some great conversations and broad thinking.