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Flaws Always Win in Publicis Italy's Quirky Tale of Romance for Diesel

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Francois Rousselet directs next chapter in the 'Go with the Flaw' campaign

Flaws Always Win in Publicis Italy's Quirky Tale of Romance for Diesel

Last September, Diesel introduced the world to 'Go with the flaw', a mantra intended to inspire people to not only accept flaws in their lives, but to wear imperfection with pride and to embrace them. Society constantly strives for perfection, but perfection is boring, forgettable even.

In the first film we saw the perfectly flawed result of a rookie director’s attempt at making his first film. In the latest spot, Diesel and Publicis Italy present a beautiful ‘Go with the Flaw’ romance. 

This is the story of a boy and a girl who meet and fall in love right after they both choose to remedy their very obvious, society-defined, flaws. In a short-movie directed by Francois Rousselet to the timeless soundtrack 'What’s a Matter Baby' from Small Faces, we discover that, eventually, our so-called flaws will always be stronger than any of our attempts to hide them. So why not embrace, celebrate them and keep the world as it’s meant to be: beautifully flawed? 

 

This new chapter also marks the beginning of a new Diesel wardrobe, the 2018 Spring Summer Collection, paying homage to the iconic Diesel elements, with authentic '90s vibes. A collection made for self-expression, encouraging the clashing and contrasting of pieces to create your own unique style and personality.

The film also includes subtle clues that link back to the full campaign which celebrates the beauty in the world’s flaws. Keep an eye out for recognised symbols directing you to an Instagram profile that revels in unmatched socks (@wantedsocks), or to the website of a fictitious restaurant called Bluffet where, in collaboration with BuzzFeed’s Tasty, three video recipes meant to fuel ‘flawed’ behaviour have been created. Another clue (layover.it) leads people to a flawed travel agency’s website, where anyone can search and book, legitimate flights with the largest possible number of layovers, since the beauty of a badly planned trip is having many trips in a single one.

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Client

Advertiser: Diesel

Post Production / VFX

Colourist: Richard Fearon

Grade: MPC

Post Production Company: MPC

VFX Producer: Dafydd Upsdell

VFX Supervisor: Andy Steele, Alex Lovejoy

Creative Agency

Account Management: Barbara Pusca, Filippo D’Andrea, Camilla Poli, Maria Elena Gaglianese

Art Buyer: Caterina Collesano

Art Director: Alice Teruzzi

Copywriter: Francesca Ferracini

Creative Agency: Publicis Italia

Creative Supervisor: Simone Di Laus

Digital Creative Director: Milos Obradovic, Mihnea Gheorghiu

Executive Creative Director: Cristiana Boccassini

Global Chief Creative Officer: Bruno Bertelli

Head of Digital: Pierluigi Roselli

Head of Planning: Bela Ziemann

Producer: Silvia Cattaneo

Senior Planner: Noa Dekel, Monica Radulescu

Social Media: Doina Tatu

Associate Creative Director: Eddy Guimaraes, Vinicius Dalvi

Production Company

Director: François Rousselet

DOP: Simon Chaudoir

Photographer : Florence & Nicholas

Production Company: DIVISION Paris

Stylist: Davey Sutton

Line Producer: Aurelia Lafaye

Music

Sound Design: Grand Central Recording Studios

Sound Engineer: Raja Sehgal

Offline

Editor: Adriana Legay

Executive Producer: Jules de Chateleux

Genres: Visual VFX, Storytelling

Categories: Denim, Clothing and Fashion

Publicis Italy, Mon, 22 Jan 2018 12:31:42 GMT