Last September, Diesel introduced the world to 'Go with the flaw', a mantra intended to inspire people to not only accept flaws in their lives, but to wear imperfection with pride and to embrace them. Society constantly strives for perfection, but perfection is boring, forgettable even.
In the first film we saw the perfectly flawed result of a rookie director’s attempt at making his first film. In the latest spot, Diesel and Publicis Italy present a beautiful ‘Go with the Flaw’ romance.
This is the story of a boy and a girl who meet and fall in love right after they both choose to remedy their very obvious, society-defined, flaws. In a short-movie directed by Francois Rousselet to the timeless soundtrack 'What’s a Matter Baby' from Small Faces, we discover that, eventually, our so-called flaws will always be stronger than any of our attempts to hide them. So why not embrace, celebrate them and keep the world as it’s meant to be: beautifully flawed?
This new chapter also marks the beginning of a new Diesel wardrobe, the 2018 Spring Summer Collection, paying homage to the iconic Diesel elements, with authentic '90s vibes. A collection made for self-expression, encouraging the clashing and contrasting of pieces to create your own unique style and personality.
The film also includes subtle clues that link back to the full campaign which celebrates the beauty in the world’s flaws. Keep an eye out for recognised symbols directing you to an Instagram profile that revels in unmatched socks (@wantedsocks), or to the website of a fictitious restaurant called Bluffet where, in collaboration with BuzzFeed’s Tasty, three video recipes meant to fuel ‘flawed’ behaviour have been created. Another clue (layover.it) leads people to a flawed travel agency’s website, where anyone can search and book, legitimate flights with the largest possible number of layovers, since the beauty of a badly planned trip is having many trips in a single one.