Flavour TV Taps LP/AD for Brand Development

Flavour TV, a Canadian online culinary content channel, has hired LP/AD for brand and digital development. Flavour TV is set to launch late spring 2017. 

“It’s international in scope, we also have contributors in London, Singapore, and Mumbai,” commented Douglas Arrowsmith, President and Exec Producer of Flavour TV. “We wanted to work with an agency who could convert the vision into reality and leverage our content.” Flavour TV will involve some of Canada’s foremost authorities in their fields—including food journalists, operators, sommeliers, and mixologists. “We want to make it exceptional programming for both professionals and food lovers, and LP/AD has the kind of international chops we were looking for.”

LP/AD is developing the Flavour TV brand and launch strategy, a full set of visual assets, as well as creating Flavour TV’s online content platform.