Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

FKA Twigs Kicks Off a Summer of Skateboarding in Facebook's Olympic Campaign

Creative 953 Add to collection

Droga5 brings together multiple directors to spotlight skateboarding communities across the world and how Facebook keeps fans connected

FKA Twigs Kicks Off a Summer of Skateboarding in Facebook's Olympic Campaign

Facebook is celebrating the ways their technologies help people ‘change the game’ when they find each other, by kicking off a new cross-app global campaign running during NBC’s coverage of the 2021 Olympic Games. 

How does skateboarding measure up on Facebook’s platforms? Skateboarding is bigger than it’s ever been: 

  • More than 34 million users follow skateboarding creators on Instagram globally
  • 5.7+ million people are members of groups about skateboarding on Facebook around the world

With Skateboarding making its debut at this summer’s games, the Company-wide campaign featuring a hero spot from Facebook Company, as well as creative from Facebook, Instagram and more, will spotlight skateboarding communities globally and how Facebook is connecting fans during what’s arguably the sport’s biggest moment. 

This summer, people around the world will connect through Facebook’s family of technologies to experience the Olympics and Paralympics together. Through the campaign ‘We Change the Game When We Find Each Other,’ Facebook and its family of apps and technologies are showcasing the ways the family of apps bring the spirit of the Olympics to people all around the world.

Droga5's campaign celebrates skateboarding’s rise to the Olympic stage with four films that span cultures, countries, and continents. Each of them telling a true story, and each of them showing inspiring ways skateboarding has changed for the better through Facebook apps and technologies. 

These incredible stories are captured by an equally incredible roster of directors, shot over 17 days across four continents. ‘Skate Nation Ghana’ for Facebook Company is helmed by a collective of four directors from Daniel Wolfe’s new production company Love Song: Bafic, Elliott Powers, Justyna Obasi and Daniel himself. ‘No Comply’ for Instagram is directed by the features and series director Yann Demange (Reset Content). ‘Once Upon a Time Everywhere’ for Oculus is directed by MJZ’s Juan Cabral. And, last but not least, ‘Longboard Family’ for Facebook Blue App is helmed by FKA twigs (Object & Animal), with choreography by Mike Tyus and Joy Brown.

 

Facebook Company: ‘Skate Nation Ghana’

This summer, skateboarding will debut at the Olympic Games in Tokyo. To celebrate this, Facebook’s latest 30 second spot highlights how its platforms like Facebook app, Instagram, WhatsApp and Messenger have helped communities evolve & embrace skateboarding from a niche sport to a global, accessible phenomenon—using the example of the incredible rise of skate culture in Ghana featuring Joshua Odamtten and Sandy Alibo. 

The campaign tells the story of Joshua Odamtten and how he learned to skate on the streets of Accra at night by watching videos of his idol Chris Cole, later founding @skatenationghana to teach his friends. His skating movement took Ghana by storm after he linked up with surfer Sandy Alibo via Messenger and the two took their skateboarding crews on a tour to bring the sport to kids across Ghana.

People from around the globe start to react to their Instagram posts, including Virgil Abloh. Inspired by the Ghanaians, he reached out to Joshua and Sandy through a Messenger video chat to work with them to create Ghana’s first skatepark that will give all of Accra’s kids access to skateboarding - the Freedom Skatepark. The trio also launched a capsule collection to fund the park, with designs inspired by the Ghanaian skaters. 

Joshua Odamtten: a pioneer of Ghanaian skateboarding. He brought the trick-heavy street skating culture to Accra’s streets and founded Skate Nation Ghana to create a space for young skaters to learn and to connect with each other. 

Sandy Alibo: runs Surf Ghana, a collective that seeks to empower Ghana’s youth through teaching them surfing and skateboarding. She recently co-founded the Skate Gal Club, building a space for women to freely explore sports and arts.

 

Instagram: ‘No Comply’

The ‘No Comply’ is a simple skateboard trick where you pop the board in the air with your back foot, and jump on the board with your front foot. In recent years, a new generation of skateboarders on Instagram have inspired each other to put their own creative twists on it. Instagram highlights the imaginative ways skateboarders of all kinds have created their own versions of the ‘No Comply’ trick, and how they use Instagram to encourage each other to push it further and further, in its latest spot with trans skateboarders Kane Caples and Marbie Miller, plus other renowned skaters Richie Jackson, Kento Yoshioka, David Gonzalezand Mirei Tsuchida.

Kane Caples: an amateur skateboarder from California who has built a following on IG from their unique skate style, particularly their iteration of the No Comply.

Marbie Miller: a trans skateboarder from Iowa who has forged friendships on Instagram with non-traditional skaters around the world. She is commonly seen playing with the No Comply on her page.

 

Oculus: ‘Once Upon a Time Everywhere’

Oculus takes normal gaming from a way to meet up and play, to a place where Tyshawn Jones and his crew can connect and share the same imagination, experience and perspective on what’s possible, no matter where they are. 

Tyshawn Jones is a pioneer of modern skateboarding. He is known for his physics-defying skate style, which was greatly influenced by video games.


Facebook App: ‘Longboard Family’

Skateboarding is debuting for the first time this year at the Olympic Games in Tokyo. To celebrate this, Facebook App’s new spot, Longboard Family takes viewers on a journey around the world while showcasing how the platform helps longboarders connect and build bonds while improving one another’s skate skills. In her latest directorial project, singer/songwriter FKA twigs brings to life the beauty of longboarding and the ways Facebook Groups allows longboarders to connect and lift with one another with advice and encouragement on the app.

Dancing is a universal language that people from all over the world can understand and connect to one another through. Longboaord dancing specifically is a newer technique that is taking the globe by storm. 

Our protagonists dance through the streets of Seoul, Barcelona and Los Angeles, and throughout the film we’ll see them progress in style and connect with people around the world until they are joined by fellow skaters from all walks of life to create a beautiful piece of dancing art. Longboarders featured include Aboubakry Seck, Giu Alfeo, Ko Hyojoo, Lotfi Lamaali, Marina Correia, Gustav Sjogreen “Boop” and Brandon DesJarlais. 

Andrew Stirk, vice president, global company marketing— Facebook: “Facebook is proud to celebrate skateboarding and its athletes around the world, as the sport takes the global stage in Tokyo for the first time. Skateboarding is a grassroots sport and culture, centered around connection and community. This work celebrates the authentic stories of skaters using our platforms to find each other, broaden the culture, and push the sport forward.” 

Thom Glover, group creative director, Droga5: “Facebook’s suite of apps are incredible tools for building community. With Skateboarding making its debut at the Olympics, we wanted to highlight different skate communities around the globe who have used Facebook to pioneer amazing things, from a highly influential skate culture in a country where none existed before, to pushing the boundaries of what’s possible in skating, technically, creatively, imaginatively.”


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Agency

Agency: Droga5 NY

Creative Chairman: David Droga

Co-Chief Creative Officer: Felix Richter

Co-Chief Creative Officer: Tim Gordon

Group Creative Director: Thom Glover

Creative Director: Paul Meates

Creative Director: Tobias Carlson

Creative Director: Jonas Wittenmark

Senior Copywriter: Nico Baumann

Senior Art Director: Inna Kofman

Art Director: Macaihah Broussard

Copywriter: Nate Richards

Art Director: Sarah Karabibergian

Copywriter: Benjamin Hinamanu

Executive Design Directo: r Rich Greco

Design Director: Daniel Pulito

Designer: Kenisha Rullan

Designer: Adrian Koenigsberg

Junior Designer: Calen Chung

Executive Producer, Film: Mike Hasinoff

Senior Producer, Film (Facebook company): Leah Donnenberg

Associate Producer, Film (Facebook company): Imani Dixon

Senior Producer, Film (Instagram): Mateo Suarez

Producer, Film (Instagram): Stephanie Hill

Senior Producer, Film (Oculus): Dustin Grant

Producer, Film (Oculus): William Herrick

Senior Producer, Film (Facebook App): Benjy Greenberg

Producer, Film (Facebook App, Instagram): Sasha Pace

Associate Producer, Film: Bianca Ocampo

Associate Producer, Film: Lauren Bautista

Senior Music Supervisor: Mike Ladman

Music Supervisor: Sarah Tembeckjian

Music Supervisor: Brandy Ricker

Interactive Production Director: Tasha Cronin

Senior Producer, Interactive: Ian Graetzer

Senior Business Affairs Manager: Paul Van Dorpe

Celebrity Talent Relations Lead & Sr. BA Manager: Whitney Vose

Senior Traffic Manager: Wendy Kaplan

Talent Manager: May Chee

Chief Brand Strategy Officer: Harry Román-Torres

Group Strategy Director: Diana Gonzalez

Strategy Director: Emily Pfitzinger

Senior Strategist: Britt Lynch

Strategist: Isaiah Brown

Group Communications Strategy Director: Elizabeth Hartley

Communications Strategy Director: Patrick Fahey

Senior Communications Strategist: Chris Wiegand

Junior Communications Strategist: Jared Randle

Chief Knowledge Officer: Andy Littlewood

Senior Data: Strategist Daria Koren

Senior Data: Strategist Rosa Zhang

Data Strategist: Sean La’Bro0y

Group Account Director: Jess Kingsberry

Group Account Director: Caitlin Patrick

Account Director: Gabrielle Barbuto

Account Director: Marissa Guerra

Account Supervisor: Hayley Howell

Account Supervisor: Roxy Alberts

Account Supervisor: Guillermo Betancourt

Associate Manager: Anna Ferrel

Associate Manager: Vanessa Foinquinos

Project Manager: Christine DiStasio

Facebook - Skate Nation Ghana

Client: Facebook

CMO: Alex Schultz

VP Global Company Marketing: Andrew Stirk

VP Marketing Insights: Rick Malins

Head of Creative, Facebook company: Tom Markham

Brand Marketing Director: Jasmine Summerset-Karcie

Brand Marketing Manager: Ambra Duncan

Brand Strategist: Josh Cleveland

Director, Strategic Media Planning: Radhika Narang

Strategic Media Planning: Jessica Lewis

Strategic Media Planning: Nick Mejia

Marketing Research Manager: Lizi Cruz

Marketing Researcher: Sean Krimmel

Brand Marketing Manager, Facebook App: Reid Prichard

Integrated Consumer Marketing Manager, Instagram: Lauren Starr

Brand Marketing Lead, WhatsApp: Bosco Zubiaga Delclaux

Integrated Marketing Manager, Messenger: Ramon Luis Rodriguez

Production Strategist, Creative X: Julian Katz

Consumer Communications: Bjorn Trowery

Attorney: Richard Ronald

Facebook / Facebook App - Longboard Family

Client: Facebook / Facebook App

CMO: Alex Schultz

VP Global Company Marketing: Andrew Stirk

VP Marketing Insights: Rick Malins

Head of Creative, Facebook company: Tom Markham

Creative Director: Garrett Jones

Brand Marketing Director: Jasmine Summerset-Karcie

Brand Marketing Manager: Ambra Duncan

Consumer Marketing Lead, Facebook App: Emily Raman

Brand Marketing Manager, Facebook App: Reid Prichard

Brand Strategist: Josh Cleveland

Brand Marketing Manager: Kaitlin Giannetti

Director, Strategic Media Planning: Radhika Narang

Strategic Media Planning: Jessica Lewis

Strategic Media Planning: Nick Mejia

Marketing Research Manager: Lizi Cruz

Marketing Researcher: Sean Krimmel

Production Strategist, Creative X: Julian Katz

Consumer Communications Manager: Bjorn Trowery

Attorney: Richard Ronald

Facebook / Instagram :

Client: Facebook / Instagram

CMO: Alex Schultz

VP Global Company Marketing: Andrew Stirk

VP Marketing Insights: Rick Malins

Head of Creative, Facebook company: Tom Markham

Head of Creative, Instagram: Sue Anderson

Creative Director, Instagram: Chris Parson

Brand Marketing Director: Jasmine Summerset-Karcie

Brand Marketing Manager: Ambra Duncan

Brand Marketing Manager: Gregory Paige

Integrated Consumer Marketing Manager, Instagram: Lauren Starr

Brand Strategist: Josh Cleveland

Director, Strategic Media Planning: Radhika Narang

Strategic Media Planning Jessica Lewis

Strategic Media Planning: Nick Mejia

Marketing Research Manager: Lizi Cruz

Marketing Researcher: Sean Krimmel

Production Strategist, Creative X: Julian Katz

Consumer Communications: Bjorn Trowery

Attorney: Richard Ronald

Facebook / Oculus :

Client: Facebook

CMO: Alex Schultz

VP Global Company Marketing: Andrew Stirk

VP Marketing Insights: Rick Malins

Head of Creative, Facebook company: Tom Markham

Chief Creative Officer, Facebook Reality Labs: Josh Higgins

Brand Marketing Director: Jasmine Summerset-Karcie

Brand Marketing Manager: Ambra Duncan

Brand Strategist: Josh Cleveland

Brand Strategy Manager: Victoria Ekwenuke

Production Strategist, Creative X: Julian Katz

Producer, Facebook Reality Labs Brian Coate

Director, Brand Strategy: Kerry Antos

Head of Integrated Marketing, Facebook Reality Labs: Chelsey Susin Kantor

Director, Strategic Media Planning: Radhika Narang

Strategic Media Planning: Jessica Lewis

Strategic Media Planning: Nick Mejia

Consumer Communications: Bjorn Trowery

Paralegal: Richard Daniels

Facebook - Pass the Board

CMO: Alex Schultz VP

Global Company Marketing: Andrew Stirk

VP Marketing Insights: Rick Malins

Head of Creative, Facebook company: Tom Markham

Head of Creative, WhatsApp: Rodrigo Moran

Head of Design: Zach Stubenvoll

Creative Director, Facebook company: Mariano Cassisi

Creative Director, Instagram: Chris Parson

Creative Director, Facebook app: Garrett Jones

Art Director: Bryan Evans

Copywriter: Shloimy Notik

Art Director: Montell Pera

Copywriter: Don Wilhelm

Creative Director, Design: Maria Wan

Designer: Toga Cox

Designer: Jordan Honnête Motion

Designer: Jerod Wanner

Director of Program Management: Jenn Cook

Marketing Program Manager: Sarah Albertelli

Marketing Program Manager: Mary Lahey

Production Strategist, Creative X: Julian Katz

Executive Producer, Creative X: Mustafa Imam

Producer, Creative X: Amy Yvonne Yu

Producer, Creative X: Kat Friis

Producer, Creative X: Lucy Alt Clark

Business Affairs Manager: Lauren Judelson

Business Affairs: Chloe Kwok

Business Affairs: Emily Kahn

Brand Marketing Director: Jasmine Summerset-Karcie

Brand Marketing Manager: Ambra Duncan

Social Marketing Manager: Nicole Ada

Brand Strategist: Josh Cleveland

Strategic Media Planning: Jessica Lewis

Strategic Media Planning: Nick Mejia

Marketing Research Manager: Lizi Cruz

Marketing Researcher: Sean Krimmel

INC

Production Company: Love Song

Director: Bafic, Elliott Power, Justyna Obasi

Executive Producer: Daniel Wolfe

Director of Photography: Deepa Keshvala, Robbie Ryan

Managing Partner: Kelly Bayett

Executive Producer: Emily Skinner

Controller: Justin Bayett

Producer: Jewel Estephanos

1st Assistant Director: Kenneth Taylor

Stylist: Bee Diamondhead

Producer Designer: Tony Prince Tomety

Art Work: Daniel Anum Jasper

Service Production

Service Company: Monkey Films (South Africa)

Executive Producer: Clare van Zyl

Producer: Phillip Killingbeck

Service Company: Sun Up To Sun Down Africa (Ghana)

Producer: Yaw Amponsah Apenteng

Service Production
Edit

Editorial: Cut & Run

Editor: Paul Watts, Scot Crane

Assistant Editor: Eli Beck-Gifford

Executive Producer: Marcia Wigley

Editorial: Rock Paper Scissors

Editor: Mikkel E.G. Nielsen

Assistant Editor: Alex Liu

Executive Producer: Eve Kornblum

Producer: Lisa Barnable

Research

Research & Clearance: Nickerson Research

Research & Clearances: Nickerson Research

Research & Clearances: Nickerson Research

Post Production, Colour

Post Production, Color: Framestore London

Colorist: Simon Bourne

Senior Color Producer: Chris Anthony

Post Production Color: Company 3

Senior Colorist: Joseph Bicknell

Producer: Anna Kelman

Post Production, Color: MPC London

Senior Colorist: Jean-Clement Soret

Head of Colour Grading Production - London & Europe: Ellora Chowdhury

Post Production, VFX

Post Production, VFX: The Mill London

Creative Director: Dan Williams

Executive Producer: Clare Melia

Post Production, VFX: MPC London

Creative Director: Alex Lovejoy

Senior VFX Producer: Ryan Hancocks

VFX Supervisor: Ed Taylor

VFX Artist: Justin Braun, Nick Slade, Paul Hunt, Zeki DorOndun, Amy Smith, Barry Chapman, Emma Tyler, Mithun Alex

Producer Matt Squires

2D Lead Artist: Carl Norton

Finish Artist: Adam Maynard, David Wishart, James Pratt, Matthew (Wispy) Clarke

AFX Artist: Kwok Lam, Chris Shone

Roto Supervisor: Mayur Amrutkar

Paint Supervisor: Makarand Patel

Title Design

Title Design: Daniel Anum Jasper

Music

Music Supervision: Curation

Music Managing Partner: Sunny Kapoor

Music

Ebo Taylor: “Heaven”

Marijata: “Break Through”

Bryte: “Mama Dey Party”

O’Kenneth: “Agyeiwaa” (featuring Reggie x City Boy)

Brent Faiyaz: “Dead Man Walking”

Strings Arrangement: Robin Hannibal

Laake: “Come”

Blood Orange: “Hadron Collider”

Blood Orange: “Nappy Wonder”

Blood Orange: “Charcoal Baby”

Sound Design

Sound Design: Barking Owl

Sound Designer: Gus Koven

Managing Partner: Kelly Bayett

Executive Producer: Ashley Benton

Sound Design & Mix: Ballad

Sound Designer & Mixer: Philip Nicolai Flindt, Adrian Aurelius

Executive Producer: Gregers Maersk Moeller

Sound Design & Mix: 750mph

Sound Designer & Mixer: Sam Ashwell

Executive Producer: Jessica Ringshall

Producer: Kristen Troy

Sound Mix

Sound Mix: Wave Studios

Mixer: Ed Downham, Aaron Reynolds, Isaac Matus

Executive Producer: Vicky Ferraro

Producer: Eleni Giannopoulos, Beth Tomblin

Facebook APP

Production Company: Object & Animal

Director: FKA twigs

Director of Photography: Stuart Winecoff

Director of Photography (Seoul): Corey C. Waters

Camera Operator: Myron Mance

Executive Producer: Morgan Clement, Emi Stewart

Line Producer: Stine Moisen (LA), Alex Chamberlain (Barcelona & Seoul)

Choreographer: Mike Tyus, Joy Isabella Brown

Wardrobe Stylist: Karolyn Pho

Director’s Assistant: Tristan Breed

Edit
Research
Post Production, Colour
Post Production, VFX
Music
Title Design

Title Design: Sawdust

Designer: Rob Gonzalez, Jonathan Quainton

Title Design: Sawdust

Designer: Rob Gonzalez, Jonathan Quainton

Sound Design
IG

Production Company: Reset

Content Director: Yann Demange

Director of Photography: Jess Hall

Camera Operator: Myron Mance

Executive Producer: Jen Beitler, Deannie O’Neil

Producer: Veronica Madrigal

2nd Unit Production

2nd Unit Production Company: Twenty First City (Tokyo)

Director of Photography: Ben Parrot

Executive Producer: Georgina Pope

Editorial

Editorial: Work Editorial

Editor: Rich Orrick

Assistant Editor: Chris O’Brien, Maria Cunningham

Executive Producer: Erica Thompson

Head of Production: Alejandra Alarcon

Producer: Samara Kelly

Editorial: Work Editorial

Editor: Neil Smith

Assistant Editor: Joseph Tuzzolino

Executive Producer: Erica Thompson

Head of Production: Alejandra Alarcon

Producer: Malia Rose & Chandler Raub

Research
Post Production

Post Production: Blacksmith

Executive Producer: Charlotte Arnold

Producer: Sophie Mitchell

Colorist: Mikey Pehanich

Color Assist: Sam Howells

VFX Supervisor: Tom Bussell

Lead 3D Artist: Olivier Varteressian

Lead Compositor: Daniel Morris

Compositor: Robert Bruce, Yebin Ahn

Designer: Pierce Gibson

Post Production, VFX: Blacksmith

Executive Producer: Charlotte Arnold

Producer: Ashley Goodwin

VFX Shoot Supervisor: Iwan Zwarts, Ben Kwok

Lead Compositor: Ben Kwok

Compositors: Hannah Wilk, Molly Intersimone, Thomas Panayiotou, Yebin Ahn, Tim Regan

Title

Title: Design Sawdust

Designer: Rob Gonzalez, Jonathan Quainton

Music
Sound and Design

Sound Design & Mix: Lime Studios

Sound Designer & Mixer: Rohan Young

Assistant Engineer: Jeremy Nichols

Executive Producer: Susie Boyajan

Producer: Samantha Sotomura

OCULUS

Production Company: MJZ

Director: Juan Cabral

Director of Photography: Shabier Kirchner

Executive Producer: Emma Wilcockson

Producer: James Blom

Editorial
Post Production, Colour
Post Production
Title Design
Music
Sound Design

Genres: People, Storytelling, Dialogue

Droga5 New York, Wed, 21 Jul 2021 08:48:10 GMT