Five by Five Expands Leadership Team with Emmeline Kite and David Prideaux

Independent creative and innovation agency Five by Five today announces the expansion of its leadership team, with Emmeline Kite joining as head of strategy and David Prideaux joining as executive creative director.

Annabel Mackie, managing director at Five by Five, adds: “I couldn't be more happy to have Emmeline and David join the leadership team - their deep knowledge, expertise, and craft skills means we're unstoppable. I'm excited for our clients and us to benefit from their wisdom, passion and drive.”

Emmeline Kite

Emmeline most recently held the title of head of strategy at Indicia, expanding her data-led brand planning experience and understanding of marketing technology with clients such as ITV, Nissan and HeyCar. Prior to this, Emmeline worked at VCCP, developing performance marketing strategy with clients such as O2, and Proximity London, where she deepened her interest in the strategic applications of behavioural science working with the likes of Lloyds Banking Group and Disney.

Now at Five by Five, Emmeline is excited to be part of an agency that’s independent, allowing her to work in a collaborative and rewarding environment that can flex and respond to the needs of clients and colleagues at speed. She also looks forward to getting to know their clients, working with them to apply strategic thinking and creative problem solving to their business and marketing challenges, strengthening the agency’s capabilities to help their client relationships flourish.

Emmeline Kite comments: “One thing I’ve learned over my career is the importance of not losing sight of the fact that we are all consumers. That’s what grounds brand planning in reality, and it has to be a barometer when crafting solutions for clients. I can’t wait to implement those learnings now at Five by Five, and to have a hand in the agency’s next stage of growth.”

She adds: “What piqued my initial interest in Five by Five was the fact that this modest independent agency was attracting such an interesting, diverse range of brands, and huge industry names! It’s a thriving and ambitious business full of super talented people with deep expertise in categories like gaming and tech that create a real advantage given the increasing prominence of and developments in the metaverse. It’s a really exciting time to be joining.”

David Prideaux

A highly experienced ECD with multiple digital and broadcast media awards under his belt, David most recently enjoyed a hugely successful stint at Iris London. While there, he attained a number of new business wins and worked with numerous high profile clients, including Superdry, Barclaycard, Haven, and Sane - to name but a few. In addition, David has been a founding partner at Circus and CD at Rapier, as well as ECD at Publicis Dialog, Publicis Modern, and Publicis Chemistry.

With his work at Five by Five already shortlisted for an award, David looks forward to further success with the agency in the year ahead, collaborating with its stellar client list and array of talent, spanning creative, strategic, tech, social, and design. 

David Prideaux comments: “I’m thrilled to be joining Five by Five - it’s a dynamic creative and innovation agency with technological smarts and a brilliant client list. Who wouldn't want to work with Amazon, RNLI, Call Of Duty, B&Q, Screwfix, Simply Health, First Bus, Patrón Tequila - and now Charles Tyrwhitt?”