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Fitzgerald+CO Gets Them Out For Hooters

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Hooters spoofs consumers' inner dialogue with new spot and making-of film

Fitzgerald+CO Gets Them Out For Hooters


So it turns out Pammy, Yasmin and the Hoff have been lying to us all this time – a lifeguard’s lot is actually not such a glamorous one after all. The general public. In bathing suits. Can you imagine? A new spot for Hooters reveals the dirty truth, with a creative that may or may not have had us running to the bathroom in a paranoid frenzy for a spot cellulite check.

In "Lifeguard", two hand puppets, the Devil and Angel Owls, resplendent in the orange and white Hooters colours, debate the merits of a prospective guest’s inner dialogue on whether he should go to Hooters and what he should order when he gets there. 
This new campaign, via Fitzgerald+Co, directed by Jody Hill (noted director of HBO's Eastbound & Down) and edited by Arcade Edit's Geoff Hounsell, features Hooters consumers' inner Hooters dialogue. 

Brand: Hooters
Title: "Lifeguard"
Agency: Fitzgerald+CO
Agency Producer/HOP: Christine Sigety
Creative Director: Evan Levy
CCO: Noel Cottrell
SR. AD: Patrick Campbell
Account Director: Allison Sherrill
Production Company: Caviar
Executive Producer: Michael Sagol, Jasper Thomlinson
Producer: Luke Ricci
Director: Jody Hill
DOP: Mark Williams
Production Designer: Lauryn Leclere
Editorial Company: Arcade Edit
Executive Producer: Damian Stevens
Editor: Geoff Hounsell
Producer:  Denise Hutton
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