Fitzgerald+CO Gets Them Out For Hooters

So it turns out Pammy, Yasmin and the Hoff have been lying to us all this time – a lifeguard’s lot is actually not such a glamorous one after all. The general public. In bathing suits. Can you imagine? A new spot for Hooters reveals the dirty truth, with a creative that may or may not have had us running to the bathroom in a paranoid frenzy for a spot cellulite check.

 

 

 

In "Lifeguard", two hand puppets, the Devil and Angel Owls, resplendent in the orange and white Hooters colours, debate the merits of a prospective guest’s inner dialogue on whether he should go to Hooters and what he should order when he gets there. 

 

This new campaign, via Fitzgerald+Co, directed by Jody Hill (noted director of HBO's Eastbound & Down) and edited by Arcade Edit's Geoff Hounsell, features Hooters consumers' inner Hooters dialogue. 

 

Credits:

Brand: Hooters

Title: "Lifeguard"

 

Agency: Fitzgerald+CO

Agency Producer/HOP: Christine Sigety

Creative Director: Evan Levy

CCO: Noel Cottrell

SR. AD: Patrick Campbell

Account Director: Allison Sherrill

 

Production Company: Caviar

Executive Producer: Michael Sagol, Jasper Thomlinson

Producer: Luke Ricci

Director: Jody Hill

DOP: Mark Williams

Production Designer: Lauryn Leclere

 

Editorial Company: Arcade Edit

Executive Producer: Damian Stevens

Editor: Geoff Hounsell

Producer:  Denise Hutton