Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Fitzgerald & Co. and Synovus Bank are Supporting At-Risk Youth



The powerful spot starring Tampa’s Hurricane Boxing Gym is unbranded

Fitzgerald & Co. and Synovus Bank are Supporting At-Risk Youth

In its latest ad effort “Gym Rats,” Synovus Bank proves it’s the “bank of here” by taking the ultimate back seat to Hurricane Boxing Gym, a local non-profit that reaches out to at-risk youth in Tampa Bay: It’s so involved in the community, the commercial doesn’t even bear the bank’s name. 

The thoughtful 60-second PSA by advertising agency Fitzgerald & Co (Fitzco.) features glimpses of young gym members as they train with Hurricane owner Will Velez. “Gym rats—that’s what they call us. At first I didn’t like it,” one member says in a monologue that ends with the realising that “Rats survive; they take care of their own. I’m cool with being a gym rat.”

The PSA, which is intended to increase awareness in the Tampa community for Hurricane and its mission, tags with “This ring builds champions.” It is airing now on local network TV affiliates and online and will run for a year.

Synovus fell in love with Hurricane Boxing after learning about the gym’s cause in 2015. In a retail promotion, the gym was one of the bank’s new checking account customers that received $200.00 to invest back into their communities and small businesses. It’s been a passion project for the Synovus and Fitzco teams ever since.

Previous Synovus campaigns have espoused the good-natured character of Southern communities, and in their recent Super Bowl spots did so with a comic flair. 


Agency / Creative
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Dialogue, Storytelling

Categories: Corporate, Social and PSAs, Charity

Sapka Communications, Thu, 23 Feb 2017 20:53:56 GMT