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Fitzgerald & Co. and Synovus Bank are Supporting At-Risk Youth

Creative 149 Add to collection

The powerful spot starring Tampa’s Hurricane Boxing Gym is unbranded

Fitzgerald & Co. and Synovus Bank are Supporting At-Risk Youth

In its latest ad effort “Gym Rats,” Synovus Bank proves it’s the “bank of here” by taking the ultimate back seat to Hurricane Boxing Gym, a local non-profit that reaches out to at-risk youth in Tampa Bay: It’s so involved in the community, the commercial doesn’t even bear the bank’s name. 

The thoughtful 60-second PSA by advertising agency Fitzgerald & Co (Fitzco.) features glimpses of young gym members as they train with Hurricane owner Will Velez. “Gym rats—that’s what they call us. At first I didn’t like it,” one member says in a monologue that ends with the realising that “Rats survive; they take care of their own. I’m cool with being a gym rat.”

The PSA, which is intended to increase awareness in the Tampa community for Hurricane and its mission, tags with “This ring builds champions.” It is airing now on local network TV affiliates and online and will run for a year.

Synovus fell in love with Hurricane Boxing after learning about the gym’s cause in 2015. In a retail promotion, the gym was one of the bank’s new checking account customers that received $200.00 to invest back into their communities and small businesses. It’s been a passion project for the Synovus and Fitzco teams ever since.

Previous Synovus campaigns have espoused the good-natured character of Southern communities, and in their recent Super Bowl spots did so with a comic flair. 

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Post Production / VFX

Post Production Company: Caviar, Los Angeles

Production Company

Director: Jordan Bahat

DOP: Michael Gioulakis

Executive Producer: Darren Foldes

Production Company: Caviar, Los Angeles

Line Producer: Michael Sarkissian


Composer: Daniel Ciurlizza

Executive Producer: Jordan Passman

Music Agency: Score A Score

Producer: Jake Weinreb


Edit Company: Caviar, Los Angeles

Editor: Jack Price

Producer: Terry Huynh

Creative Agency

Art Director: Erin Fillingim

Chief Creative Officer: Noel Cottrell

Copywriter: Matt Shoemake

Creative Agency: Fitzgerald & CO

Director of Integrated Production: Christine Sigety

Executive Creative Directors: Mitch Bennett, Wes Whitener

Genres: Storytelling, Dialogue

Categories: Charity, Corporate, Social and PSAs

Sapka Communications, Thu, 23 Feb 2017 20:53:56 GMT