, located in Laguna Beach, CA, has announced its partnership with marketing agency Casanova//McCann. The company - which creates games focused on celebrating diversity and building community through comedy - has launched such games as 'The Queer Agenda', 'The Chosen One', 'Bi-Partysan', and most recently, 'Alice Cooper Horror Box'. Casanova’s initial assignment is to support '¡Dios Mio!' - the first US Latino card game.
“We are so excited to be partnering with FITZ Games on this launch", said Ingrid Otero-Smart, president / CEO and majority owner of Casanova//McCann. "This is our first win as we re-launch the agency as a minority-owned firm. Doing it with such a culturally rich assignment makes this win so much more meaningful.”
Jessica Mercado, brand manager of FITZ Games, added: “We met with several agencies but felt that Casanova had the right team and creativity to make us the #1 game in Latino households. We’re excited to bring the Hispanic community a game made for Latinos by Latinos. Thrilled to be working with Casanova.”
'¡Dios Mio!' is a fully bilingual comedy card game that reflects Latino culture. Mix and match question and answer cards and gain points for the funniest, most surreal combinations not even Walter Mercado could predict. '¡Dios Mio!' is sold online
and will be available at online retailers soon.