Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Fitbit Launches Most Accurate Heart-Rate Monitor With The Most Heart-Racing Unboxing Video Ever

Creative 291 Add to collection

‘Ultimate Unboxing’ was shot in Barcelona, and stars unboxing expert & YouTube superstar SuperSaf

Fitbit Launches Most Accurate Heart-Rate Monitor  With The Most Heart-Racing Unboxing Video Ever
To celebrate the launch of the Fitbit Ionic, built with their most accurate heart-rate monitor ever, Dublin-based advertising agency Boys & Girls have created the most heart-racing unboxing video ever. 


"As soon as we got the brief for the FitBit Ionic, it set our pulses racing." stated ECD Rory Hamilton "It's an unbelievably exciting product, and we were delighted with the opportunity to work with the King of Unboxing - SuperSaf "

‘Ultimate Unboxing’ was shot in Barcelona, and stars unboxing expert & YouTube superstar SuperSaf. The online film shows SuperSaf put the Ionic’s heart-rate monitor to the ultimate test, by reviewing the smartwatch as he skydives from 14,000 feet. 

SuperSaf starts his unboxing of the Fitbit Ionic on-board a Beechcraft 99, before leaping from the aircraft and continuing his review as he free-falls through the clouds. The film concludes with SuperSaf literally testing out the Ionic’s water-resistance features by crash landing in the middle of the Balearic Sea. 

“I’ve unboxed a lot of products,” stated SuperSaf “But this was definitely the most heart-racing unboxing I’ve ever done.”  

The film will be shown on SuperSafs YouTube channel and Fitbit's owned social media channels; Facebook, Twitter and Instagram. The film will also be translated and released by Fitbit in Germany, Italy, Spain and France. 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Fitbit Europe

Brand: Briain Curtin & Amy Lyons

Post Production / VFX

Post Production Company: Screen Scene / Gavin Casey

Talent Acquisition

Talent: Safwan Ahmedmia

Creative Agency

Agency Production: Sarah Chadwick

Art Director: Katie Kidd

Copywriter: Eoin Conlon

Creative Agency: Boys & Girls

Digital Strategy: Aoife Murphy

Director: Zachary Guerra

Executive Creative Director: Rory Hamilton

Production Company

DOP: Ricard Canyelles

Production Company: Pull The Trigger / Max Brady

Music

Sound Design: RayGun / Dean Jones

Offline

Edit Assistant: Screen Scene / Phil Jackson

Boys+Girls, Fri, 22 Sep 2017 14:15:18 GMT