Photo, left: Kristin Keefe
Six-year Firstborn veteran, Kristin Keefe, has been promoted to the role of SVP, Production & Program Management. In her new position, Kristin will be responsible for reshaping the agency's approach to client relations while managing its team of agency producers and program managers. Her promotion comes following a year of marked success for Firstborn, adding new accounts like Vonage, Supercell and the Aspen Institute and developing effective digital products and campaigns for its current roster of clients including: HBO, Patrón, Audible, Kiehl's and Mountain Dew. Kristin will continue to serve on Firstborn's executive leadership team and report into CEO, Dan LaCivita.
"It is an amazing feeling to be able to build our
leadership team from within, especially when it's someone as dedicated and
valued as Kristin," says LaCivita. "Putting her in this new role will
only further help the brands we work with evolve the way they communicate by
putting digital at the centre of their business."
In addition to elevating its in-house talent, Firstborn has
welcomed two new hires to its team. Daniel Viedma has been named Associate Tech
Director and Michele Bavitz comes on as Associate Program Director.
Daniel joins the agency from R/GA where he was a Senior
Software Engineer overseeing web platforms for Nike and Beats by Dre. At
Firstborn, Daniel will provide technical guidance and oversight of all digital
projects to create experiences that seamlessly blur the lines between design,
motion and development. He will report into Eric Decker, VP of Technology.
Michele was an Executive Vice President, Account Director at
MK Creative Media Marketing leading the shop's Hachette Book Group and Random
House businesses as well as key projects with Turner, Showtime and PepsiCo. In
her new role she will work on Firstborn's Mountain Dew and PepsiCo accounts.
She will report directly into Kristin Keefe.