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First Visitors Step into EE's 5G Powered Green Planet AR Experience on Regent Street

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Augmented reality and EE’s 5G network bring to life a virtual Sir David Attenborough, who guides visitors on an immersive journey into the natural world

First Visitors Step into EE's 5G Powered Green Planet AR Experience on Regent Street

The Green Planet AR Experience, powered by EE 5G today opens its doors for the first time.

The much-anticipated experience offers visitors a window into the secret kingdom of plants through an immersive augmented reality journey accompanied by a virtual David Attenborough transformed into a 3D hologram.

Created by Factory 42 with BBC Studios and inspired by The Natural History Unit landmark series, The Green Planet, the experience takes guests through six digitally enhanced worlds – including rainforests, freshwater and saltwater worlds, the changing seasons and desert landscapes, culminating in the human story and how we can all affect positive change. 

Guests enter the experience from Piccadilly Circus through a living rainforest complete with hundreds of tropical trees, plants and shrubs. Before entering the first of the digitally enhanced biomes, guests are given a smartphone device which acts as their dynamic window into the world of plants, bought to life through seamless augmented reality made possible because of EE’s 5G technology.

As Sir David explains: “You'll see that plants can be as aggressive, competitive and dramatic as any living thing on the planet - and how they form intriguing relationships with animals. And you'll discover why plants are so vital for the future of our planet. Your device is a window into a secret world.”

David Attenborough in holographic form accompanies visitors with useful prompts showing guests where to point their devices to see all of the augmented reality plant and animal life in all its glory, as well as offering insights on the plant life on display.

Put nature at your fingertips, in a ground-breaking experience powered by EE’s 5G network. Tickets can be booked here.

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M&C Saatchi Talk, Thu, 10 Feb 2022 10:06:44 GMT