Creative in association withGear Seven

First Trailer for 'Destiny' Game Unveiled

Advertising Agency
Los Angeles, USA
72andSunny launch film for Activision & Bungie's first collaboration

Activision, in their first-ever collaboration with critically-acclaimed developer Bungie, have unveiled the 60-second trailer for their highly anticipated new game Destiny.



Set in the distant future, Destiny combines Bungie’s trademark larger-than-life vision, sci-fi storytelling and epic adventures with visceral first-person action gaming. The game casts players as Guardians of the last city on Earth, who will traverse the ancient ruins of our solar system to reclaim all that was lost during the fall of mankind’s Golden Age.

72andSunny worked with Activision to deliver a gripping film to tease the new game. The live-action and CG trailer was directed by Jon Favreau and stars actor Giancarlo Esposito. The story follows a Guardian of the City as he sets out on an epic journey to reclaim our Solar System. It is on this journey where he recalls the moment he was taught the most important lesson of all - The Law of the Jungle. 


CLIENT:   Activision Publishing 
PRODUCT: Destiny
TITLE:  “The Law of The Jungle” 
FIRST AIRDATE: 05.23.2013 

Clients: Activision Publishing
CEO: Eric Hirshberg
EVP, Chief Marketing Officer: Tim Ellis
SVP, Consumer Marketing: Todd Harvey
Sr. Director, Consumer Marketing: Ryan Crosby 
Senior Consumer Marketing Manager: Alonso Velasco

Game Creator: Bungie
COO: Pete Parsons        
Visual ID Director: Jim McQuillan        
Writer and Community Development: Eric Osborne        
Design Director: Joseph Staten        
Art Director: Chris Barrett

Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Executive Creative Director: Frank Hahn
Creative Director, Writer: Tim Wolfe 
Creative Director, Designer: Peter Vattanatham
Designer: Vincent Barretto
Director of Film Production: Sam Baerwald
Senior Film Producer: Eric Rasco
Jr. Film Producer: Peter Williams
Group Brand Director: Mike Parseghian
Brand Director: Eli Hoy
Brand Manager: Morgan Murray
Brand Coordinator: Jessica Brewer
Director of Business Affairs: Christine Claussen
Business Affairs Manager: Jennifer Jahinian
Business Affairs Coordinator: Michael Moronez
Business Affairs Coordinator: Maura McNulty

Production Company: Pacific Rim Films
Director:  Jon Favreau
Executive Producer / Producer:  Annie Johnson
Head of Production:  Bryan Mitchell
Director of Photography:  Claudio Miranda
Production Designer:  Kevin Kavanaugh
Line Producer:  Julia Roberson
1st AD:  John Wildermuth

Editorial: Rock Paper Scissors
Executive Producer: CL Weaver
Producer: Esther Gonzalez
Editor: Ted Guard 
Edit Assistant: Luke McIntosh

Additional Editing Support:
Jason Lewis 

Telecine: The Mill
Executive Telecine Producer: LaRue Anderson
Colorist: Adam Scott        

Digital Production Company:  Digital Domain
Chief Executive Officer: Ed Ulbrich        
Executive Producer : Rich Flier        
Head of Production: Scott Gemmell        
VFX Supervisor : Jay Barton        
VFX Supervisor : Richard Morton        
VFX Producer : Carla Attanasio        
VFX Coordinator: Alex Michael        
CG Supervisor : David Liu        
Previs Artist: Matt Bauer        
Data Integration: Michael Lori         
Generalist: Gideon Vandergift    
Generalist: Anthony Ramirez    
Generalist: Kerry Graham        
Animation Supervisor: Rick Glenn        
Animation Supervisor: Kevin Scott        
Animator: Greg Brieztman         
Animator: Ruel Smith        
Animator: Les Major        
Roto/Paint: Sean Hitchcock        
Technical Director: Adrian Diamond    
Asst. Technical Director/Cloth Lead: Rick Fronek        
FX Artist: Eric Ebling        
FX Artist: Karl Rogovin        
FX Artist: Ken Jones        
FX Artist: Adam Briggs        
Compositing Lead: Barry Berman        
Compositor: Sal Arditti        
Compositor: Lenz Kol        
Compositor: Franz Kol         
Matte Painter: Rachael Bennitt        
Matte Painter: Ayu Carlton        
Motion Graphics Artist: Cody Williams        
Flame Artist: Jeff Heusser        

Composer: Martin O’Donnell, Bungie 

Sound Design: Soundelux
Supervising Sound Designer: Per Hallberg 
Sound Designer: Chris Assells
Sound Designer: Dino Dimuro
Dia Editor: Chris Jargo
Frist Sound Assistant: Phil Morrill

Mix: Lime Audio post
Mixer: Rohan Young 
Assitant Mixer: Jeff Malen
Executive Producer: Jessica Locke