First 'Shazam-Enabled Story' Radio Spot Completes The Cliffhanger for PFLAG

In a continuation of the latest PFLAG (Parents, Families and Friends of Lesbians and Gays) campaign, today Draftfcb Toronto will unveil the first radio component of the campaign in support of the non-for-profit organization which shares the inspirational testimonial of a gay woman facing a crisis. This work marks the first time that a story that begins on radio has been completed with mobile video, using Shazam technology to actually scan the dialogue. During any point of the message, listeners use the Shazam App to identify the ad, and to be redirected to a mobile site to view the full video revealing the conclusion of the story teased in the commercial.

• Rex Harrington, former principal dancer with the National Ballet and guest judge on So You Think You Can Dance Canada
• Terry Edward Briceland, sewing specialist for HGTV’s Divine Design
• 12-year-old Bryce, who is being raised by four gay parents: three mothers and one father. Her story is connected to her father Terry Edward Briceland’s video.
• Jazz, who is featured in our radio campaign, a young gay woman who credits her sister for saving her from a suicide attempt. Her video is connected to a video featuring her partner Nicole. 
• Jennifer, whose grown-up daughter transitioned to become her son