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First-Ever Super Bowl Commercial from State Farm Hints at New Talent in Teasers

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In partnership with The Marketing Arm, The Mill, Supply&Demand and Whitehouse Post, the campaign aims to unite football fans regardless of team colours via unexpected moments of pure entertainment

First-Ever Super Bowl Commercial from State Farm Hints at New Talent in Teasers
State Farm is gearing up for its first ever in-game commercial for the Big Game this year. The spot was created by The Marketing Arm and features NFL MVP contenders and State Farm regulars Aaron Rodgers and Patrick Mahomes, Jake from State Farm and some memorable surprise guests that won't be revealed until the spot airs on game day.

In the last decade, State Farm has become synonymous with the football season. Aaron Rodgers has played a big role in that over the years, and now with Patrick Mahomes a part of Team State Farm, the brand is taking advantage of its unique position to bring fans memorable entertainment through strategically designed campaigns year over year.

No matter what the outcome of the Super Bowl is, the State Farm campaign aims to unite football fans regardless of team colours via unexpected moments of pure entertainment. Check out the teasers below.



“We’re so excited to share our first-ever in-game Super Bowl commercial with football fans this Sunday." said Rand Harbert, chief marketing officer, State Farm. "The new creative will definitely deliver on the ‘wow’ factor associated with Super Bowl spots. Airing during the first half of the Big Game, the spot will feature NFL MVP contenders and State Farm regulars Aaron Rodgers and Patrick Mahomes, Jake from State Farm and some memorable surprise guests. Fans will have to wait until game day for the big reveal!”

Last season during the playoffs, fans united around the possibility of #StateFarmBowl. Then, just before kick-off last year State Farm launched a new campaign that re-introduced Jake from State Farm to the world. The camaraderie between Jake, Rodgers and Mahomes has been apparent all year long. Now, with both QBs at the top of their conferences and each of them vying for MVP of the league – it only made sense for 2021 to mark the first Super Bowl spot for State Farm.


The all new State Farm Super Bowl commercial will air for the first time during the first half of the Super Bowl.

State Farm is giving fans a behind-the-scenes sneak peek of this epic spot during CBS’s annual 'Super Bowl’s Greatest Commercials' special airing today at 8pm ET / 7pm CT on CBS and CBS All Access.

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'Superstar Teaser' Credits

'Superstar Teaser' CLIENT: State Farm

Assistant Vice President: Patty Morris

Marketing Director: Matthew Coleman

Senior Producer: Joshua Zilm

Marketing Analysts: Ciarra Kohn, Tim Thomas, Andrew Freeman, James Stahley and Ruben Rivera

'Superstar Teaser' AGENCY

Agency: The Marketing Arm

SVP, Creative: Craig Miller

Group Creative Director: Dave Wasserman

Creative Director: Aaron Frye

Senior Art Director: Christopher Terry

Senior Copywriter: Chloe Lebamoff

Art Director: Randie Speir

Copywriter: Danielle Janota

SVP, Executive Producer: Scott Kemper

Senior Producer: Patty Phassos

EVP, Client Service: Amy Erschen

Group Account Director: Johnny Fitzsimmons

Associate Account Director: Raisa Collazo Carmona

Assistant Account Executive: Lindsey Gruener

Production Business Manager: Ellen O’Donnell

'Superstar Teaser' Production

Production company: Supply & Demand

Director: Eli Green

Executive Producer, Founder: Tim Case

Executive Producer: Charleen Manca

Senior Head of Production: Nathan de la Rionda

UPM / Producer: Steve Ross

'Superstar Teaser' EDITORIAL

Editorial: Whitehouse Post

Editor: Luke Sloma

Producers: Kristen MacDonald and JoJo Scheerer

'Superstar Teaser' VFX

VFX: The Mill

Senior Producer: James Babiarz

Colourist: Oisin O'Driscoll

Colour Assist: Cassie Benedict

2D Lead: Jamie Beckwith

'Superstar Teaser' AUDIO

Audio: Another Country

'PR Teaser' Credits

'PR Teaser' CLIENT: State Farm

Assistant Vice President: Patty Morris

Marketing Director: Matthew Coleman

Senior Producer: Joshua Zilm

Marketing Analysts: Ciarra Kohn, Tim Thomas, Andrew Freeman, James Stahley and Ruben Rivera

'PR Teaser' Agency

AGENCY: The Marketing Arm

SVP, Creative: Craig Miller

Group Creative Director: Dave Wasserman

Creative Director: Marisa Groenweghe

Associate Creative Director: Claudio Venturini

SVP, Executive Producer: Scott Kemper

Senior Producer: Patty Phassos

EVP, Client Service: Amy Erschen

Group Account Director: Johnny Fitzsimmons

Associate Account Director: Raisa Collazo Carmona

Production Business Manager: Ellen O’Donnell

'PR Teaser' Production

PRODUCTION COMPANY: Tool of NA

Director: Erich Joiner

President: Dustin Callif

Sr. Executive Producer: Laura Macauley

Managing Director: Nancy Hacohen

Producer: Joby Ochsner

'PR Teaser' EDITORIAL

Editorial: Whitehouse Post

Editor: Lauren Malis

Producer: Kristen MacDonald

Producer: JoJo Sheerer

'PR Teaser' VFX

VFX: The Mill

Senior Producer: James Babiarz

Colourist: Oisin O'Driscoll

Colour Assist: Cassie Benedict

2D Lead: Jamie Beckwith

'PR Teaser' AUDIO

Audio: Another Country

Categories: Insurance, Finance

Whitehouse Post - US, Wed, 03 Feb 2021 12:13:08 GMT