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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Fire Station Brings Juiced-up Warriors to POM Wonderful Spot

07/10/2014
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Framestore conjures Dragons, Cyclops & Archers for Tarsem Singh directed ad

For the first time in three years, POM Wonderful is returning to TV with a “Crazy Healthy” commercial campaign this month. Four commercials highlight the healthful antioxidant power of premium 100% Pomegranate Juice. Each spot features people in everyday situations drinking POM’s premium 100% Pomegranate Juice and being protected by radical-fighting characters like a dragon, a samurai, a cyclops and archers.

The spots were directed by Tarsem Singh, a Directors Guild of America award-winner, for outstanding directorial achievements in commercials. Special CGI effects were created by Oscar-winning VFX and creative content studio Framestore. Framestore was tasked with developing four believable characters that would embody the look and style of both POM (the liquid) and the bottle.





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