Fintech Firm Crowdcube Appoints FleishmanHillard UK as Retained Agency

FleishmanHillard UK has been appointed by Crowdcube, the European marketplace for retail investment into private companies, as its retained agency in the UK. The agency will lead the brand’s press office and reactive news programme, while developing campaigns to communicate the evolution of its business model from equity crowdfunding to end-to-end lifecycle investing. Crowdcube will also be able to tap into the agency’s global network and broader specialisms, from crisis to integrated creative and planning, as required.  

Crowdcube just celebrated its 10th birthday which coincides with momentous growth and expansion of both offerings and geographical reach. The platform was the first to be licensed under recently reconciled EU regulations, increasing reach to broader markets in Europe. At the same time, product launches like Community IPO, that provides access to companies at the point of going public, is giving retail investors further access to the next generation of businesses.   

The PR account will be serviced by FleishmanHillard UK’s Fintech team, which combines both B2B and B2C expertise, including specialists in press office and creative, policy and global account management, amongst other areas.    

Nathan Levi, CMO, Crowdcube, commented: “FleishmanHillard’s strategic approach to our brief won us over. The deep analysis into our core, and new, audiences to establish what they truly care about to then build campaigns around is something that massively appealed to us and showed how the team work. They showed us the kind of fresh and creative thinking that will help us to take our communications to the next level and make real impact.”  

Gemma Lingham, director and head of fintech, FleishmanHillard UK added: “Consumers are now engaging with, investing in, launching and growing businesses that align with their core values more than ever. Fintech platforms like Crowdcube are providing the ability for both investors and entrepreneurs to succeed in this. Our partnership will see us create a communications programme that truly understands these audiences and that inspires them to become the next generation of investors and entrepreneurs, positioning Crowdcube firmly at the forefront of this movement.”