senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

FINN.no's Parodic New Ad Confronts 'Greenwashing' Cliches in Advertising

13/08/2019
446
Share
Creative agency Morgenstern and directors Mathias & Matias helm the comedic campaign for Norway's biggest online marketplace

In these climate conscious times, it can sometimes seem as if brands are racing to show off how green and climate friendly they are. But saving the environment through buying more and more new things might not be the best solution.

So, FINN.no - Norway's biggest online marketplace - tapped into this often parodic trend and the 'greenwashing' cliches that accompany it with a comedic new ad.


Directed by Bacon's Matias & Mathias, the new ad from Morgenstern suggests that buying something second hand is usually the more sustainable option. It even goes as far as to suggest that not buying a chair at all is actually the best option.

The team behind the campaign included Sebastian Presto and Anders Muurman Holm from Morgenstern. The film was shot entirely in Oslo, directed by Mathias & Matias from Bacon OSL.

Credits
Agency / Creative
Production
Post Production / VFX
Music / Sound
More News from lbbonline.com
Work of the Week
Work of the Week: 29/03/24
29/03/2024
20
0
ALL THEIR NEWS
Work from
Easy On Me
Adele
28/03/2024
4
0
Gevin Fax
Polaris
28/03/2024
5
0
4
0
ALL THEIR WORK