FINN.no's Parodic New Ad Confronts 'Greenwashing' Cliches in Advertising
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Creative agency Morgenstern and directors Mathias & Matias helm the comedic campaign for Norway's biggest online marketplace
In these climate conscious times, it can sometimes seem as if brands are racing to show off how green and climate friendly they are. But saving the environment through buying more and more new things might not be the best solution.
So, FINN.no - Norway's biggest online marketplace - tapped into this often parodic trend and the 'greenwashing' cliches that accompany it with a comedic new ad.
Directed by Bacon's Matias & Mathias, the new ad from Morgenstern suggests that buying something second hand is usually the more sustainable option. It even goes as far as to suggest that not buying a chair at all is actually the best option.
The team behind the campaign included Sebastian Presto and Anders Muurman Holm from Morgenstern. The film was shot entirely in Oslo, directed by Mathias & Matias from Bacon OSL.
Post Production / VFX
Producer: Eli Mari Sandal
Colourist: Julien Alary
Post-production Coordinator: Markus Tangre
VFX: Ola Jacob Nestande
Production Company: Bacon
Director: Matias & Mathias
Executive Producer: Magne Lyngner
Producer: Øystein Dyb
DOP: Andreas Langeland Bjørseth
Composer: John Erik Kaada
Creative Agency: Morgenstern
Creatives: Anders Holm, Sebastian Prestø
Account Director: Ole Hustad
Project Manager: Mona Larsen
Sound Design: Andreas Waag Martinsen
Genres: Comedy, People, Scenic
Categories: Online retailers, Retail and Restaurants lbbonline.com, Tue, 13 Aug 2019 16:18:29 GMT