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FINN.no's Parodic New Ad Confronts 'Greenwashing' Cliches in Advertising

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Creative agency Morgenstern and directors Mathias & Matias helm the comedic campaign for Norway's biggest online marketplace
FINN.no's Parodic New Ad Confronts 'Greenwashing' Cliches in Advertising

In these climate conscious times, it can sometimes seem as if brands are racing to show off how green and climate friendly they are. But saving the environment through buying more and more new things might not be the best solution.

So, FINN.no - Norway's biggest online marketplace - tapped into this often parodic trend and the 'greenwashing' cliches that accompany it with a comedic new ad.


Directed by Bacon's Matias & Mathias, the new ad from Morgenstern suggests that buying something second hand is usually the more sustainable option. It even goes as far as to suggest that not buying a chair at all is actually the best option.

The team behind the campaign included Sebastian Presto and Anders Muurman Holm from Morgenstern. The film was shot entirely in Oslo, directed by Mathias & Matias from Bacon OSL.

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Post Production / VFX

Producer: Eli Mari Sandal

Colourist: Julien Alary

Post-production Coordinator: Markus Tangre

VFX: Ola Jacob Nestande

Production Company

Production Company: Bacon

Director: Matias & Mathias

Executive Producer: Magne Lyngner

Producer: Øystein Dyb

DOP: Andreas Langeland Bjørseth

Music

Composer: John Erik Kaada

Creative Agency

Creative Agency: Morgenstern

Creatives: Anders Holm, Sebastian Prestø

Account Director: Ole Hustad

Project Manager: Mona Larsen

Sound

Sound Design: Andreas Waag Martinsen

Genres: Comedy, People, Scenic

Categories: Online retailers, Retail and Restaurants

lbbonline.com, Tue, 13 Aug 2019 16:18:29 GMT