The first of two new films for O2 from VCCP is the follow-up to the highly successful ‘Be More Dog’ campaign. In an ad where it rains gold, we are reminded to ‘Live Big’ and ‘Be More Dog’. In the spot directed by rising star Ninian Doff (Pulse) the cat dreams of taking on the role of the pandered canine who lives in a gold-plated world of ‘dog’. The cat attempts to ‘Be More Dog’ by jumping from the back of a black and gold SUV and furiously digging away at a mound of golden confetti. Gold-clad women tend to the cat’s every need in a world of luxury and indulgence. This spot also has a little something special on the end, a new O2 bubble created by Finish’s 3D department.
VCCP’s Head of TV Olly Calverly adds that "we got Finish involved in creating a new brand end-frame for O2. Their creative understanding of brands and 3D department are both excellent so they were a logical choice. Finish managed the process faultlessly, going above and beyond the required scope of work, always maintaining focus on creating the best possible end product. They delivered a great piece of work that is loved by all. Thanks again to the whole team."
The end device will now appear on all future O2 commercials.