Finger Lickin' Nostalgia, Arts & Science Produces ‘Rudy II’ film for KFC starring Sean Astin

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Sean Astin plays ‘Colonel Rudy’ in the new spot to kick off the football season, created by Wieden+Kennedy Portland
Finger Lickin' Nostalgia, Arts & Science Produces ‘Rudy II’ film for KFC starring Sean Astin

Football fans will get a Kentucky Fried treat today as KFC reveals its latest ad campaign, created by W+K and produced by Arts & Science, and its newest celebrity Colonel Sanders—Colonel Rudy, played by Sean Astin, who's famously known for his leading role in the 1993 classic sports film Rudy. Colonel Rudy will make his national game-time debut in KFC's most unexpected TV commercials yet beginning September 5, just in time to kick off Thursday Night Football.

Both Colonel Sanders and Rudy Ruettiger have similar stories of fulfilling their dreams by doing things the hard way and never giving up. In KFC's new campaign, Rudy II, fans will see Rudy on a quest to fulfill a new dream – to become the Colonel Sanders. The spot recreates several of the iconic scenes from the original Rudy film like the famous locker room speech and when Rudy is lifted up and carried off the field as a hero, but in a unique way that only KFC could do.


"Football, Kentucky Fried Chicken and the iconic sports film Rudy – three American classics that were made for each other," said Andrea Zahumensky, KFC U.S. chief marketing officer. "This is why we've enlisted Colonel Rudy to remind fans across America that there's no better way to watch your favorite team than with a bucket of the Colonel's famous fried chicken."

Colonel Rudy will also introduce KFC's latest finger lickin' deal – beginning September 9, for a limited time only, fans can get a free chocolate cake when purchasing a 10-piece meal at participating KFC restaurants. KFC's decadent chocolate cake drizzled with vanilla icing is the perfect way to complete a gameday (or any day!) meal for family and friends.

"When KFC approached me to reprise the role of Rudy, but play him as Colonel Sanders, I knew this was something I couldn't pass up," said Sean Astin. "Getting to recreate some of the film's iconic scenes with a KFC spin was such a fun experience. Now I'm ready for some football and a bucket of KFC's Original Recipe® fried chicken!"

Rudy II is one of four unique Rudy KFC advertising spots that will air September 5 through November. And, if you watch closely, you might even catch a cameo by the real Rudy Ruettiger.

KFC's Original Recipe bucket of fried chicken is an ideal meal for groups – especially when it's gameday and you want to ensure you're on the winning side. If you're watching the game solo, pick up a KFC $5 Fill Up. You can choose from KFC's famous fried chicken, new Mac & Cheese Bowls, Famous Bowls and Pot Pies. KFC $5 Fill Ups are a filling, affordable and convenient meal option everyone can enjoy during football season and beyond.


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Post Production / VFX

Post Production Company: Jamm

VFX Supervisor: Andy Boyd, Jake Montgomery

Flame Artists: Graziella Gandolfi, Patrick Munoz, Michael Do,

Producer:

Colourist: Tom Poole

Lead CG FX: Andy Boyd

Lead Flame Artist: Jake Montgomery

CG Artist: Ben Martin

Production Coordinator: Anna Dood

Executive Producer: Asher Edwards

Color Company: CO3

Colour Producer:

Sound

Sound Company: Joint

Sound Design & Mix: Noah Woodburn

Creative Agency

Creative Agency: Wieden+Kennedy, Portland

Executive Creative Director: Jason Bagley, Eric Baldwin

Creative Director: Jarrod Higgins, Lawrence Melilli

Art Director: Katie Willis

Copywriter: Ryan Snyder

Strategist: Britton Taylor, Matt Hisamotto, Andrew Clayton, Becca Ramos

Executive Producer: Heather Smith Harvey

Senior Producer: Jennifer Fiske

Brand Manager: Jesse Johnson, Kimmy Cunningham, Aparna Battoo, Spencer Crain

Business Affairs Manager: Amber Lavender, Nestor Gandia

Creative Manager: Jane Monghan, Lauren Walker

Studio Designer: Amy Streger, Victoria Tengblad-Kreft, Patrick Nistler, Dave Hagen, Chris Streger

Print Producer: Denise Hanggi

Production Company

Production Company: Arts & Sciences

Director: Mike Warzin

Executive Producer: Mal Ward

DOP: Alex Disenhof

Line Producer: Kristin Porter

Music

Title: “The Final Game” from Rudy (Original Motion Picture Soundtrack)

Offline

Edit Company: Joint

Editor: r

Post Producer: Chris Girard

Executive Producer: Lesley Carthy

Genres: Comedy

Categories: Food, Restaurant

Arts & Sciences, 11 months ago