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Findomestic Gets Too Innovative in Throwback Banking Campaign

Creative 221 Add to collection

TBWA Italy and The Family present two comedic spots highlighting Findomestic's advanced capabilities

Findomestic Gets Too Innovative in Throwback Banking Campaign

Italian bank Findomestic has launched its new account with the help of TBWA Italy. The campaign plays on the product's innovative features, promising that it will make customers feel ahead of everyone else - a claim that is, in fact, 'Too Ahead'. 

Created by production company The Family, the two comedic spots highlight such an issue. While the protagonists navigate online with their Findomestic bank accounts, all of a sudden everyone and everything around them starts to look outdated - whether this is the receptionist, or a couple trying to take a selfie.

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Music Company: MokaMusic

Post Production / VFX

Post Production Company: Iggy Post

3D Animators: Icone

Production Company

Production Company: The Family

Executive Producer: Lorenzo Ulivieri

Producer: Lilli Auteri

Director: Justin Reardon

DOP: Luca Esposito

Producer Assistant: Ina Richter

Stylist: Daniela Ciancio

Editor: Lorenzo Colugnati

Color Correction: Daniel Pallucca


Sound Company: Suoni Lab


Advertiser: Findomestic

Customer Director: Lorenza Ciacci (Engagement, Media & Customer Advocacy Director)

Media and Advertising: Meris Baffoni, Fabio Bagnoli, Silvia Mura (Specialist), Lorenzo Andreotti (Specialist),

Creative Agency

Creative Agency: TBWA Italia

Chief Creative Officer: Hugo Gallardo

Art Director: Paola Buble, Marta Biondi (Digital and Activation), Oliviero Mainas (Social)

Copywriter: Mariella Leone

Group Executive Creative Director: Gina Ridenti

Creative Supervisor: Paola Buble

General Manager: Fabrizia Marchi (Rome)

Account Manager: Daniele Lenzi

Account Executive: Vania Morelli

Social Media Director: Arnaldo Funaro

Chief Strategy Officer: Michael Arpini (Strategy and Digital)

Agency Producer: Alessio Zazzera

Genres: Comedy, People

Categories: Banking, Finance

The Family, Fri, 10 May 2019 12:53:16 GMT