The Family
Fri, 10 May 2019 12:53:16 GMT
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Findomestic Gets Too Innovative in Throwback Banking Campaign
TBWA Italy and The Family present two comedic spots highlighting Findomestic's advanced capabilities
Italian bank Findomestic has launched its new account with the help of TBWA Italy. The campaign plays on the product's innovative features, promising that it will make customers feel ahead of everyone else - a claim that is, in fact, 'Too Ahead'.
Created by production company The Family, the two comedic spots highlight such an issue. While the protagonists navigate online with their Findomestic bank accounts, all of a sudden everyone and everything around them starts to look outdated - whether this is the receptionist, or a couple trying to take a selfie.
Music
Music Company: MokaMusic
Post Production / VFX
Post Production Company: Iggy Post
3D Animators: Icone
Production Company
Production Company: The Family
Executive Producer: Lorenzo Ulivieri
Producer: Lilli Auteri
Director: Justin Reardon
DOP: Luca Esposito
Producer Assistant: Ina Richter
Stylist: Daniela Ciancio
Editor: Lorenzo Colugnati
Color Correction: Daniel Pallucca
Sound
Sound Company: Suoni Lab
Client
Advertiser: Findomestic
Customer Director: Lorenza Ciacci (Engagement, Media & Customer Advocacy Director)
Media and Advertising: Meris Baffoni, Fabio Bagnoli, Silvia Mura (Specialist), Lorenzo Andreotti (Specialist),
Creative Agency
Creative Agency: TBWA Italia
Chief Creative Officer: Hugo Gallardo
Art Director: Paola Buble, Marta Biondi (Digital and Activation), Oliviero Mainas (Social)
Copywriter: Mariella Leone
Group Executive Creative Director: Gina Ridenti
Creative Supervisor: Paola Buble
General Manager: Fabrizia Marchi (Rome)
Account Manager: Daniele Lenzi
Account Executive: Vania Morelli
Social Media Director: Arnaldo Funaro
Chief Strategy Officer: Michael Arpini (Strategy and Digital)
Agency Producer: Alessio Zazzera
Genres: Comedy, People
Categories: Banking, Finance
The Family, Fri, 10 May 2019 12:53:16 GMT
