McKinney, Stop & Shop’s creative AOR and lead agency, along with production agency CYLNDR, built Stop & Shop’s latest campaign and launched it under the ‘Feed The Moment’ brand tagline.

Health is increasingly a big focus in today’s culture, yet it can mean very different things from one person to the next. And a lot of brands who promote their ‘healthy options’ are quick to change focus past the typical ‘new year resolution’ timeframe. 

With their latest campaign, Stop & Shop is showcasing how the brand is helping its customers find their ‘healthy,’ positioning the brand as a long-term partner in shoppers’ health journey, whatever that looks like for them individually.

The campaign will run across broadcast, digital, social, OOH and in-store starting March 2nd, 2022 and targets shoppers in Northeast.