Innocean Worldwide Australia
Thu, 02 May 2019 03:12:02 GMT
No matter what you are looking for in a small car, there is an i30 for everyone in Hyundai’s latest ‘The One For You’ campaign via Innocean Australia.
The integrated campaign highlights how the comprehensive i30 model range means different things to different people; from base model value to hot hatch performance, and sporty trims to fully spec’d variants.
To help people better understand which model could be the one for them, the campaign moves away from the usual motor industry jargon, highlighting individual model characteristics and features in a more everyday style.
The campaign aims to appeal to a broad audience by demonstrating that the compact i30 is suitable as your first or last car, through to a great city run-around or punchy track ready car. A comprehensive digital campaign unpacks the different variants online and also retargets prospective buyers with more information about each of the i30 models, once they’ve shown interest in a particular model.
Directed by Revolver/Will O’Rourke’s Leilani Croucher, ‘The One For You’ is set to run across television broadcast, digital, social and point of sale.
Says Bill Thomas, director of marketing, Hyundai Australia: “A conventional marketing approach landing one or two key messages would not have worked in this instance as our i30 range is so broad you’d be underselling other value adds. Instead, Innocean delivered on a personalised campaign to really help people navigate the i30 model that’s right for them.”
Says Paul Bruce, creative director, Innocean Australia: “Every i30 is different and so is every reason someone drives one. And, every i30 has a different personality and so does every owner. We really wanted to capture all that rich character in the spots and the language.”
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Executive Producer: Bonnie Law
Post Production Company: Heckler
Casting: Citizen Jane
Colourist: Greg Constantaras
Director: Leilani Croucher
DOP: Andy Commis
Editor: Leila Gaabi
Editorial & Online: The Editors
Executive Producers: Michael Ritchie, Pip Smart
Managing Director: Michael Ritchie
Producer: Anna Mannix
Production Company: Revolver/Will O’Rourke
VFX Supervisor: Jamie Watson
Music & Sound Design: Otis. Lukas Farry & Alejandro Gomez
Creative Agency: Innocean Australia
Creative Director: Paul Bruce, Dan O’Connell
Digital Developer: Tao Zhang
Executive Creative Director: Steve Jackson
Group Business Director: Philip Sherar
Head of Digital: Trevor Crossman
Lead Developer: Dario Crucitti (Lead Digital Developer)
Producer: David Steindl
Senior Account Manager: Deborah Lia
Senior Digital Producer: Alyson Andrews
Animators: Jo Fong & Michael Chen
Typography: Luca Ionescu
Genres: Comedy, People
Categories: Automotive, CarsInnocean Worldwide Australia, Thu, 02 May 2019 03:12:02 GMT