Mon, 19 May 2014 10:20:33 GMT
Today, kbs+ launched a new integrated campaign for Simmons Bedding Company's ComforPedic iQ from Beautyrest brand and includes TV and digital creative, social activations, and a new website.
The campaign, "The Future of Sleep is Here," will launch the new brand and its revolutionary sleep technology to consumers for the very first time, demonstrating the production mechanics as a brand would of the latest smartphone or laptop. The new ComforPedic iQ from Beautyrest is the first and only mattress endorsed by Dr. Andrew Weil- an expert in integrative medicine.
The campaign demonstrates the inner-workings of this new technology and targets tech-savvy "Solution Seekers" who have chronic sleep problems but are willing to try new products and act as evangelizers to influence other buyers.
Genres: Visual VFX
Categories: Home Appliances, Furniturekbs+, Mon, 19 May 2014 10:20:33 GMT