Confused.com is giving loyal customers the chance to get their hands on their very own free BRIAN toy, simply by purchasing car or home insurance through the site.
The pull-and-go toy - or “micro-me” as BRIAN lovingly refers to it - captures BRIAN’s inquisitive and fun personality in miniature form, with customers able to listen to eight of his most popular phrases by pressing his screen.
BRIAN the Robot, star of Confused.com’s successful advertising campaign, was first unveiled in June 2013. Since this introduction, BRIAN has entertained audiences through his various adventures – most recently captivating the public’s attention following a dangerous encounter in a scrap metal yard.
BRIAN’s popularity is also evident through his strong social media following, with the loveable robot regularly tweeting to his 36,000+ followers. BRIAN has also gone on to feature in his own free Talking BRIAN app, allowing people to interact with him on their mobile devices. This app has gone on to amass more than 148,000 downloads.
Every customer who purchases car or home insurance through Confused.com from February 1st 2015 will be eligible to claim a free BRIAN toy.
The toy has been developed in partnership with ATOM Marketing, a leading promotional marketing agency.
Joby Russell, Marketing Director at Confused.com, said: “We are incredibly excited to be launching our new BRIAN toy. Since BRIAN was introduced to the public back in 2013 we’ve seen his popularity soar. BRIAN has quickly become an iconic figure and is instantly recognisable, and we think this toy reflects his fun and friendly personality.
“The launch of the toy, alongside our latest fully-integrated advertising campaign, is just the start of some exciting new developments taking place at Confused.com this year. Audiences have already been briefly introduced to BRIAN’s new companions, the Herberts, in our latest advert, however the fun is only just beginning!”
Categories: Finance, Insurancelbbonline.com, Fri, 30 Jan 2015 11:12:43 GMT