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Find Out How Leo Burnett Turned Car Emissions Into Bottled Water

08/05/2014
Advertising Agency
Singapore, Singapore
39
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Honda releases water brand sourced from the exhaust of their new car range

A wall-sized, 1966 quote from Soichiro Honda greets visitors to Honda's head office. It simply states, "Leave blue skies for our children"

This commitment to a cleaner future led Honda to develop the world's first mass production car that runs only on hydrogen - the Honda FCX, so the only emission from its exhaust is water. Water so pure and clean, you could put it in a bottle and drink it.

To demonstrate just how clean Honda's hydrogen fuel technology is, Honda Australia and Leon Burnett Melbourne decided to put it into the hands (and mouths) of the audience, launching H2O - the first water brand created by a car company.


"We believe in "The power of clever thinking". Our work designing cars like the FCX is the embodiment of this ethos. H2O is an engaging way for us to demonstrate our commitment to reducing our environmental footprint to people, instead of simply telling them" said Jason Miller, Honda Australia's General Manager Communications and Customer.

"H2O is a simple but tactile demonstration of Honda's clever thinking. The kind of thinking that continues to redefine the car category," said Sarah McGregor, Head of Copy at Leo Burnett Melbourne.


H2O was distributed in Palace Cinemas nationally, and there are possible plans to supply the brand to petrol stations and repair garages across the country.

Credits
Work from Leo Burnett Singapore
Petal Paint
JAT Holdings
07/09/2018
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