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Find Out How Coca-Cola Turned Recycling Into A Game

30/04/2014
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Grey Group Bangladesh creates bottle-powered 'Happiness Arcade' machine

“Open dumping, the most prevalent waste disposal method in many countries, can lead to acute health impacts for those living closest to dumping sites,” the United Nations Environment Programme (UNEP) said.

The locals of Dhaka, Bangladesh, a city with a population of 15 million, were not big on practicing recycling. When no one is concerned about recycling, that can pose serious threats to the environment and human health as well.

And so Coca-Cola partnered with Grey Group Bangladesh on a project to generate public awareness and encourage consumers to recycle, and what better way to go about it by letting consumers have some fun with their friends while doing so.

Introducing the Coca-Cola Happiness Arcade – an arcade machine that runs on empty Coca-Cola bottles. By bringing a bottle to recycle at the Happiness Arcade, people are given credits to play arcade games with their friends at the specially modified arcade machines. The arcade machines allow them to “share happiness” with their friends while doing their bit for the environment.


The Coca-Cola Happiness Arcade started off with six locations and in six days, more than a thousand empty Coca-Cola bottles were collected. These bottles were then recycled into pellets that can be re-used. With more than 3,000 people experiencing the Coca-Cola Happiness Arcade, this is just a small start for the re-cycling movement in Dhaka - “Making a case for recycling, one game at a time


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