New socialising app, Now Wow, launches allowing users to meet and mix with new people in pubs, bars and clubs.
Responsible for the creative concept, marketing agency, Cubo, has delivered an integrated campaign for the launch which includes website development, social media strategy and content management, in-venue POS materials and screen media ads.
The app which is created by PlayAmigo, is the first of its kind to allow individuals and groups in the same venue to view each other’s profiles, chat and meet up, there and then. In addition, the venue can join in the conversation too, and send out exclusive offers to users who have checked-in.
Chris Walmsley, Head of Planning at Cubo, said: “The app marketplace has exploded and is saturated with lots of products that look and feel the same. The Now Wow app is different and makes a contribution to both the user and the venue. We are incredibly proud to be working with PlayAmigo Corporation to launch a great product and meet a real need.”
Richard Morris, Co-Founder and CEO, PlayAmigo Corporation said “The Now Wow app has been created for those who are up for new experiences and meeting new people in the same venue. It also benefits the on-trade too. People socialising more creates a better buzz in the venue which means they stay longer, it helps sales and customers are more likely to come back. Everyone wins.”
He continues: “When creating Now Wow, we wanted to differentiate our app and launch in a way that was very real and authentic. We appointed a creative agency that not only understood the on-trade channel but also our challenge to show we are distinctive and relevant to consumers.”
Categories: Social networking, Sports and Leisurelbbonline.com, Fri, 30 Jan 2015 11:01:32 GMT