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FinchFactor Launches FinchFactor Influence



Donna Amey leaves Mr. President to head up new division of the reputation management company

FinchFactor Launches FinchFactor Influence

Reputation management company FinchFactor today announces the launch of new business division FinchFactor Influence.

Already well established for building the reputations of brands around the world, FinchFactor’s new launch expands its offering in a more personal way, reflecting the changing, increasingly social, nature of how businesses and talent are discovered. 

FinchFactor Influence will work alongside the core part of the business to build social media brand ambassadors for its ever-growing client base, including the likes of Mother London, KBS and MediaMonks. The aim is to build expert influencers within the world’s most interesting businesses.

Heading up the division is Social Influence Director Donna Amey. As one of the UK’s foremost authorities on social influencer strategy, Donna, previously of London creative agency Mr. President, was pivotal in setting up the influencer representation agency Social Pictures. With five years’ experience commissioning influencer-led projects, she worked on award-winning projects for Bacardí and Greenpeace, and has since used her experience to develop talent of all shapes and sizes to increase their influence online.

Working closely with Donna will be community and content manager Ine Kim, who will build social content for the likes of founding clients 180 Amsterdam and GCRS.

Donna Amey, Social Influence Director at FinchFactor, comments: “As an ambassador for your brand, building a strong online profile is no longer a ‘nice to have’ for your social life. Making sure it reflects who you are and what you do can be a huge boost to both your career and your business. Taking a strategic approach to your social communications can gain real opportunities for you.”

Kerrie Finch, Founder and CEO of FinchFactor comments: “FinchFactor was founded on our belief that telling a strong, consistent story around your brand is the way to differentiate from everyone out there and, ultimately, drive business growth. Today, the average person has five social media accounts and spends around 1 hour and 40 minutes browsing these networks every day, accounting for 28 percent of the total time spent on the internet *. While telling your story on stage at SXSW, or penning a blog on Huffington Post, can get you so far, to ignore your social media influence is to miss an increasingly important part of the puzzle.”

Al Moseley, President and CCO at 180 Amsterdam, comments: “There’s noise, and there’s having a voice. Unless you have influence you’re really just part of the noise.”

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futurefactor, Wed, 13 Jul 2016 13:25:55 GMT