FinchFactor Expands its Team

FinchFactor, the reputation management and brand amplification firm for the creative industry worldwide, expands its team with new communications director Louise Brierley-Ingham. Having worked in the PR industry in London for 10 years, Louise has relocated to Amsterdam to join the agency.

In her new role, Louise is responsible for further strengthening the international growth plans of the company, including new business opportunities emerging in Central and Eastern Europe, MEA, and BRIC regions. She will also take a leading client services role with international clients.

The newly created senior position comes off the back of recent new business wins in Brazil (Agencia Africa), China (DMG Entertainment) and USA (Minivegas).

Louise joins FinchFactor from Surname & Surname – the consumer lifestyle arm of independent London communications agency Blue Rubicon. In this position, Louise was responsible for leading the agency’s work with brands including retailer Homebase, international taxi app Hailo, UK TV provider Freesat and entertainment start-up YPlan, as well as driving new business opportunities. Before this, she worked at boutique London agency Cow PR and in-house at fashion retailers La Senza and Uniqlo.

Louise says: “FinchFactor has an enviable international reputation for producing outstanding work for brilliant brands and brand builders. This marriage of strategic thinking and boundless creativity was what instantly drew me to the agency and I look forward to being part of the future success of FinchFactor.”

Kerrie Finch, founding CEO at FinchFactor, explains: “FinchFactor works with clients HQ’d as far afield as São Paulo, London, Beijing, New York, Paris and Amsterdam. It means we need a diverse team to offer first-rate reputation management consultancy. Louise certainly expands that offering. Her experience of leading communications strategies for international brands, big and small, is an asset to the team.”