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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Finch and Emotiv Partner

12/11/2013
Production Services
Sydney, Australia
92
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Collaboration creates nnovative neuromarketing solutions

 

 

Emotiv Research, the company behind the Emotiv Insight brainwear™  and the award winning Emotiv EPOC and EEG neuroheadsets  names Finch as a preferred partner after a successful collaboration in building the Attention Powered Car for RAC. 

 

Under the direction of JWT Australia, the two companies recently collaborated on RAC’s Attention Powered Car campaign.  The Attention Powered Car, built by Finch, utilizes Emotiv’s EEG neuroheadset to drive the car. The vehicle accelerates and decelerates based on the driver’s level of attention, which is tracked by monitoring brain activity using Emotiv’s technology. The intent of RAC’s campaign is to help save lives in the future by correlating attention with driver safety.

 

 

Combining groundbreaking neurotechnology with cutting edge production and storytelling, Emotiv and Finch are excited to continue their partnership by providing companies and brands with neuromarketing solutions and usability testing.  

 

“We’re excited to continue our partnership with Finch and provide innovative solutions that give valuable insight to brands about their consumers.  By providing contextualized EEG data, we can help to improve and enhance people’s experiences,” says Tan Le, CEO & Founder of Emotiv Lifesciences.

 

Finch Founder Rob Galluzzo says, “The ad industry has a voracious appetite for bleeding edge tech. I love when the ad world and tech world meet, it always seems to manifest itself in a beautifully human way. We are looking forward to working with Emotiv again and connecting them with collaborating partners.”

 

Click here to view the RAC attention-powered car campaign

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