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Final Frontier and Zombie Studio Tell a Tale of Acceptance for Doritos’ #PrideAllYear Campaign

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Production company and studio combine with agency Slap Global to (re)animate a story of acceptance beyond the grave for Dia De Los Muertos Film

Final Frontier and Zombie Studio Tell a Tale of Acceptance for Doritos’ #PrideAllYear Campaign

Final Frontier, Landia Mexico, and Zombie Studio combined with agency Slap Global to create a 3D character animation for Doritos for the 'Day of the Dead' festivities, in which many Mexicans and Latin Americans honour deceased loved ones.

Released as part of the #PrideAllYear campaign, the humorous tale features a family coming together at the cemetery to bring 'oferendas' to Alberto, a beloved brother and uncle who we soon learn has taken many secrets to the afterlife. Following a surprising revelation, love wins the day, and the family welcomes Alberto’s new companion, Mario, as one of their own, leaving us with the message that “it’s never too late to be your true self."

Gustavo Karam, Final Frontier executive producer, says: “I’m particularly drawn to projects with a positive underlying message. So, it’s no surprise that the whole team and I totally embraced this project from the get-go. To execute it so beautifully with our friends is an even bigger pleasure — especially with Zombie having recently joined our Asian roster of directors”. 

On the film’s execution challenges, Zombie Studio’s creative director, Paulo Garcia, says: “We had to pay close attention to every line in the script, to be sure that not only was the character acting working perfectly, but the lip-sync as well.” 

Garcia adds: “I’m proud of the movie, not only in terms of craft and because it looks amazing, but also for the message being so clear and heart warming.”

Final Frontier executive producer Julieta Zajaczkowski says: “Working with CGI characters is always demanding, but in this particular case, finding a natural and intimate tone for the storytelling was our first objective. We knew we had to be as warm, empathic, and inviting as possible, but avoid it becoming childish. We couldn’t be happier with the resulting film.”

DaHouse Audio was brought in to conjure the sound and music. DaHouse’s founder & music director Lucas Mayer says: “It's an almost binaural audio experience. You can imagine the film very well if you close your eyes because of the sound design and mixing”, 

On the collaboration, he adds: “For us, it’s always a plus to work with our friends from FF and, in this project especially, with the talented guys at Zombie. Being able to put our hands on such a fun film, with an important message, made the experience all the more special.  The final result speaks for itself”. 

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Client: Pepsico

Agency: Slap Global

Production Co: Final Frontier

Animation Co: Zombie Studio

Music & Sound Design: DaHouse

Director: Paulo Garcia

Executive Producer: Natalia Gouvea (Zombie), Julieta Zajaczkowski (FF), Gus Karam (FF), Juan Manuel Freire (FF) and Thomas Amoedo (Landia)

Project Manager: Julia Francucci and Agustina Kröl

Executive Creative Director: Daniel Salles

Account Manager: Stefanie Dias

Creative Director: Marcelo Garcia

Producer Coordinator: André Carvalho

Agenda Coordinator: Kira Nayana

Storyboard and Animatic: Saulo Brito

Concept Artist: Marcelo Garcia, Katan Walker

Lead Lookdev: Claudio Jr.

LookDev: Claudio Jr., Thiago Peyon, Felipe Ferreira, Pedro Henrique, Gean Carlos, Lucas Amaral, Ricardo Alves, Letícia Fagundes, Wesley Oliveira

Model: Mauricio Sampaio, Tiago Oliveira, Douglas Silva, Vitor Semeghini, Brendon Souza, Ricardo Alves, Letícia Fagundes, Wesley Oliveira

Environment: Ale Barbosa

VFX: Gabriel Marcondes

Rig: Rafael Vitoratti, Thiago Valentin, Henrique Ribeiro, Felipe Gimenes

Animation Director: Paulo Garcia

Animation Supervisor: Hannry Pschera

Animation: Hannry Pschera, Jonathan Souza, Everton Farias, José Ragazan, Fabio Pugliese, Emerson Manfrin, Leonardo Felix, Matheus Caetano, Vini Ferraz, Gustavo Figueiredo, Michael Carlos, Daniel Esteves, Lucas Barbosa, Bernardo Teuber

Technical Animation Supervisor: Lucas Mirkai

Motion: Vinicius Kahan

Composition Supervisor: Leanndro Amorin

Composition: Leanndro Amorin, Massao Asaga, Paulo Chedid, Rafa Chievegati, Marco Antonio, Isabela Ferrari, Leonardo Augusto

Technical Director: Isaac Buzzola

Tecnical Supervisor: Wesley Oliveira

Assembler: Jéssica Gonçalves

Pipeline TD: Thiago Silva

Financial: Alessandra Cena

TI: Gabriel Paixão, Rodolfo Cultiz

Assembler: Jéssica Gonçalves

Pipeline TD: Thiago Silva

Financial: Alessandra Cena

TI: Gabriel Paixão, Rodolfo Cultiz

Pepsico: Hernán Tantardini, José Cordoba, Luisa Gutierrez Herrera, Salomón Levy, Melissa Hernández, María Espinosa, Mario Alberto Hernandez, Tamara Dela Garza

Genres: Animation, Storytelling

Categories: Food, Savoury Snacks

Final Frontier, Thu, 28 Oct 2021 18:14:39 GMT