Spotcap has selected The Core Agency to manage
its strategy and creative duties following an international creative
pitch that included agencies in Germany and Australia.
Headquartered in Berlin, Spotcap is a Fintech lender that empowers SMEs
to create and embrace growth opportunities by providing unsecured loans
between $10,000 and $400,000. It is growing customer numbers with its a
unique proprietary lending platform and credit algorithm which offers a
fast and superior assessment of the real-time performance of SMEs. This
enables Spotcap to make responsible loan approval decisions and have
funds available to businesses within just 24 hours. Spotcap was founded
in Germany in 2014 and opened its Sydney office at the beginning of
2015. It also has operations in New Zealand, the UK, Spain and The
Spotcap joins a growing list of clients at The Core
Agency including QBE Insurance, Sydney Airport, Key Pharmaceuticals, NSW
Government, Pet Circle, Cook Islands Tourism, RSVP and The Fred Hollows
Says Jane Callister, managing director at The Core
Agency: "It is fantastic to be working with such an innovative business
as Spotcap. Being an SME ourselves, we were able to plug into the
mindset of their target market to create a powerful new brand idea. We
are thrilled to partner with Lachlan and his team."
Heussler, managing director Spotcap Australia & New Zealand: "We
have huge plans for Spotcap and decided to use an agency that shared our
ambition. After seeing all the creative pitches, the idea presented to
us by The Core Agency stood out as the clear winner."
win comes after The Core Agency announced it had won the Key
Pharmaceuticals account. The agency is tasked with strategic and
creative duties for its portfolio of over 30 brands including Hamilton,
Blistex and Tiger Balm.